Unit 1 The Business Environment
Pass Criteria 2, Merit Criteria 1 and Distinction Criteria 1
P2 – Describe the different stakeholders who influence the purpose of these contrasting
organisations
M1 – Explain the points of view of different stakeholders seeking to influence the aims
and objectives of two contrasting organisations
A stakeholder is a group of people that have a particular interest in a business, there are
eight different types of stakeholders who can influence the purpose of an organisation. A
problem that can occur between different stakeholders is that because their interest in the
organisation is different to one another so they may end up in conflict with each other over
who’s goals are more important for the company.
The eight different groups of stakeholders are customers, employees, suppliers, owners,
trade unions, employer associations, local and national communities and the government.
Customers want the companies to produce the best products/services at the cheapest
price, they will be interested in an organisation that can do this for them. In order for
businesses to make a profit they will need to sell their service/product to the customer.
Customers can be individuals or other businesses.
M&S need their customers to make money selling their products, this means that all the
decisions they make will be made keeping the customers in mind so customers may not
have a say in the traditional way but market research will be undertaken to ensure that they
are offering the best that they can.
The NHS was created for the customers (UK citizens), again any changes made to the
purpose will need to be agreed with by the customers otherwise there can be massive
opposition in the form of protests and petitions. Opposition arises because the customers
have no choice but to pay their taxes which are what funds the NHS, this means the NHS
doesn’t have to please their customers as tax is mandatory but because the NHS rose from a
democratic society customers get to choose who to gets to be in power so who changes the
purpose.
Customers will in both organisations (M&S and the NHS) want to influence the aims and
objectives in their favour, which is offering a good service/product in an efficient and
professional manner.
M&S launched their first online website in 20141, this was in response to the growing
demand for online shopping (customers want the option to shop online), this site helps to
build a bridge between the customers that are unable to shop in M&S shops due to
geographical and timing issue. M&S would have undertaken research to see what customers
want. The findings of the report could have been that their customers wanted access to the
store 24/7 and due to monetary issues they could not keep their stores open the whole
time, the next best thing would be an online site where their customers could browse and
purchase products to be delivered to their door; the aim was to provide “a 24/7 window to
[their] products”3 and the objective was to create an online store. The NHS created an aim
to reduce waiting times is their A&E departments, this is because the patients (customers)
Pass Criteria 2, Merit Criteria 1 and Distinction Criteria 1
P2 – Describe the different stakeholders who influence the purpose of these contrasting
organisations
M1 – Explain the points of view of different stakeholders seeking to influence the aims
and objectives of two contrasting organisations
A stakeholder is a group of people that have a particular interest in a business, there are
eight different types of stakeholders who can influence the purpose of an organisation. A
problem that can occur between different stakeholders is that because their interest in the
organisation is different to one another so they may end up in conflict with each other over
who’s goals are more important for the company.
The eight different groups of stakeholders are customers, employees, suppliers, owners,
trade unions, employer associations, local and national communities and the government.
Customers want the companies to produce the best products/services at the cheapest
price, they will be interested in an organisation that can do this for them. In order for
businesses to make a profit they will need to sell their service/product to the customer.
Customers can be individuals or other businesses.
M&S need their customers to make money selling their products, this means that all the
decisions they make will be made keeping the customers in mind so customers may not
have a say in the traditional way but market research will be undertaken to ensure that they
are offering the best that they can.
The NHS was created for the customers (UK citizens), again any changes made to the
purpose will need to be agreed with by the customers otherwise there can be massive
opposition in the form of protests and petitions. Opposition arises because the customers
have no choice but to pay their taxes which are what funds the NHS, this means the NHS
doesn’t have to please their customers as tax is mandatory but because the NHS rose from a
democratic society customers get to choose who to gets to be in power so who changes the
purpose.
Customers will in both organisations (M&S and the NHS) want to influence the aims and
objectives in their favour, which is offering a good service/product in an efficient and
professional manner.
M&S launched their first online website in 20141, this was in response to the growing
demand for online shopping (customers want the option to shop online), this site helps to
build a bridge between the customers that are unable to shop in M&S shops due to
geographical and timing issue. M&S would have undertaken research to see what customers
want. The findings of the report could have been that their customers wanted access to the
store 24/7 and due to monetary issues they could not keep their stores open the whole
time, the next best thing would be an online site where their customers could browse and
purchase products to be delivered to their door; the aim was to provide “a 24/7 window to
[their] products”3 and the objective was to create an online store. The NHS created an aim
to reduce waiting times is their A&E departments, this is because the patients (customers)
