Chap 01 8e Gamble
1) Managers in all types of businesses must develop a clear answer for which of the following
questions?
A) Where are we now?
B) Where do we want to go from here?
C) What is the set of actions that we need to take to outperform the company’s
competitors and achieve superior profitability?
D) When will we know we are there?
E) What moves and approaches do we need to gain advantage in the marketplace?
2) A company’s strategy consists of
A) actions to develop a more appealing business model than rivals.
B) plans involving alignment of organizational activities and strategic objectives.
C) offensive and defensive moves to generate revenues and increase profit margins.
D) competitive moves and approaches that managers have developed to grow the
business, attract and please customers, conduct operations, and achieve targeted
objectives.
E) its strategic vision, its strategic objectives, and its strategic intent.
3) The competitive moves and business approaches a company’s management is using to grow
the business, compete successfully, attract and please customers, conduct operations, respond
to changing economic and market conditions, and achieve organizational objectives is
referred to as its
A) strategy.
B) moves to imitate key rivals.
C) strategic mission.
D) business model.
E) strategic vision.
Version 1 1
1) Managers in all types of businesses must develop a clear answer for which of the following
questions?
A) Where are we now?
B) Where do we want to go from here?
C) What is the set of actions that we need to take to outperform the company’s
competitors and achieve superior profitability?
D) When will we know we are there?
E) What moves and approaches do we need to gain advantage in the marketplace?
2) A company’s strategy consists of
A) actions to develop a more appealing business model than rivals.
B) plans involving alignment of organizational activities and strategic objectives.
C) offensive and defensive moves to generate revenues and increase profit margins.
D) competitive moves and approaches that managers have developed to grow the
business, attract and please customers, conduct operations, and achieve targeted
objectives.
E) its strategic vision, its strategic objectives, and its strategic intent.
3) The competitive moves and business approaches a company’s management is using to grow
the business, compete successfully, attract and please customers, conduct operations, respond
to changing economic and market conditions, and achieve organizational objectives is
referred to as its
A) strategy.
B) moves to imitate key rivals.
C) strategic mission.
D) business model.
E) strategic vision.
Version 1 1
