RYANAIR AIRLINE OVERVIEW (Written in 2023)

RYANAIR AIRLINE OVERVIEW (Written in 2023) In this review, we’ll discuss the analysis done for SWOT and PESTEL for Ryanair airlines. It will discuss the Critical comment on how the airline handles risks and vulnerabilities that impact their ability. In this report it will further discuss the numerous leadership models and Ryanair styles as well. Furthermore, it will discuss the roles, social and ethical responsibilities of Ryanair airlines. This study illustrates how the airline has done in recent years and what aspects management can rely on in the low-cost sector to maintain a highly competitive role. 2. Overview of the Company: Ryanair has its headquarters in Ireland and is Europe's biggest airline with low cost. The study analyzes the market target and the world of Ryanair. Ryanair is single of the European businesses common low-cost airline. This editorial discusses the present strategy and monetary actions of Ryanair. Its current effective status around the airline industry and its competitors is recognized. Altered models were studied to obtain an understanding of the activities of Ryanair in the last few years. The strategy that makes Ryanair using their capabilities, vulnerabilities, potential, and risks the most successful and main player in its business has been evaluated (Ryanair, 2017). Figure: 1 Ryanair Airline Source: (Ryanair, 2017) 3. SWOT analysis of Ryanair 3 3.1 Strengths It remained the first airline in Europe to operate under a low-cost industry model and has thus gained a great deal of industry experience. The carrier is also Europe's major airline, carrying extra travelers than any additional airline in the country. That means Ryanair is firmly present on most European markets, which is a kind of defense. The company is broad in size and scope economies that hold ticket costs down. The airline operates a robust online ticket reservation system that allows passengers to control their routes without dependence on a travel agent that avoids extra costs. Graph also shows 21% increase in net profit