PROBLEMATIQUE:
I. JUNK FOOD IS VICIOUS -> How is it dangerous?
Social
Les personnes en surpoids sont mal vues, pourtant ce n’est pas leur faute : les grandes marques
de la malbouffe et des sodas font des campagnes marketing très efficace. D’autre part, elles sont
impunies concernant leur manipulation de la société, et détournent les sciences pour le rester.
Comment les personnes en surpoids sont-elles perçues ? / quelle vision donne-t-on des
personnes en surpoids ?
Also good vision : fat belly can make you earn a living in some African countries: it is a sign of success
Quel danger pour la santé ? (préciser en quoi la santé représente un enjeu social
La publicité
Children from the United States view an average of one food commercial for every five minutes of
television watched, according to a study from the University of Minnesota. According to the World
Health Organization, advertisements can significantly influence food preferences and consumption.
The impact is especially acute for young children under 10 years old, who tend to view ads as
unbiased sources of information, making it more difficult for them to respond judiciously to
marketing, found researchers from the University of Minnesota.
Coca cola: names campaign, enormous budget => results -> prove that adverts do have a
considerable impact on junk food consumption
Les résultats de ces méthodes
Les méthodes de coca pour rester dans l’impunité et continuer leur business
Quelle population touchée ?
Économique
Scandale économique de coca (jsp : mauvaise condition des employés, ils pompent
l’économie d’autres trucs, que représentent-ils économiquement parlant…)
Les conséquences sur l’économie des pays d’Amérique latine
Environnemental (mais finalement c‘est aussi social)
Détournent de l’eau
Soc de cons : bouteilles de plastique …
II. SOME OF US TRY TO FIGHT JUK FOOD
Against marketing : https://foodtank.com/news/2016/06/eight-countries-taking-action-against-
harmful-food-marketing/
https://www.foodnavigator.com/Article/2021/09/27/Our-children-are-fed-with-ads-promoting-
unhealthy-foods-day-in-day-out-Fresh-call-for-crackdown-on-junk-food-marketing
, Food coop: http://foodcoop.film
I. How is Junk food dangerous?
Dangerous for health
Diabetes : 1 person every 6 sec
1/5 black child American is obese
½ black American child will develop a diabetes
¼ Hispanic child
Dangerous for the environment
https://tripod.domains.trincoll.edu/opinion/the-threat-of-the-fast-food-industry-its-horrible-
environmental-practices-are-wholly-unsustainable/ -> not much info, but environment + health
https://www.onegreenplanet.org/animalsandnature/10-ways-fast-food-is-destroying-the-world/ ->
excellent! just prove the value of the media
Dangerous for societies and economical systems (ex: Mexico); suffering populations
(socioeconomical consequences) -> Transition: and what if it wasn’t their fault, but the soda
and junk food companies one?
https://www.eater.com/2018/9/19/17878946/nafta-mexico-america-trade-agreement-farming-diet
obesity-prevalence-map-race-ethnicity-2018-2020-508.pdf
II. How is it made dangerous? -> Junk food companies are really good at selling their
products
https://well.blogs.nytimes.com/2015/08/09/coca-cola-funds-scientists-who-shift-blame-for-obesity-
away-from-bad-diets/ very complete, focusing on coca cola case ; NY article 2015
Marketing
Target young people and poor people
Commissions of corrupted scientists
Steve Blair : 2008-2015 : + de 3.5 M dollars to finance researches
Junk food and sodas companies flee polemics
They fake investing themselves in people’s health
They create distraction (accusing other things form being responsible of obesity and other
diseases relied to a bad alimentation)
I. JUNK FOOD IS VICIOUS -> How is it dangerous?
Social
Les personnes en surpoids sont mal vues, pourtant ce n’est pas leur faute : les grandes marques
de la malbouffe et des sodas font des campagnes marketing très efficace. D’autre part, elles sont
impunies concernant leur manipulation de la société, et détournent les sciences pour le rester.
Comment les personnes en surpoids sont-elles perçues ? / quelle vision donne-t-on des
personnes en surpoids ?
Also good vision : fat belly can make you earn a living in some African countries: it is a sign of success
Quel danger pour la santé ? (préciser en quoi la santé représente un enjeu social
La publicité
Children from the United States view an average of one food commercial for every five minutes of
television watched, according to a study from the University of Minnesota. According to the World
Health Organization, advertisements can significantly influence food preferences and consumption.
The impact is especially acute for young children under 10 years old, who tend to view ads as
unbiased sources of information, making it more difficult for them to respond judiciously to
marketing, found researchers from the University of Minnesota.
Coca cola: names campaign, enormous budget => results -> prove that adverts do have a
considerable impact on junk food consumption
Les résultats de ces méthodes
Les méthodes de coca pour rester dans l’impunité et continuer leur business
Quelle population touchée ?
Économique
Scandale économique de coca (jsp : mauvaise condition des employés, ils pompent
l’économie d’autres trucs, que représentent-ils économiquement parlant…)
Les conséquences sur l’économie des pays d’Amérique latine
Environnemental (mais finalement c‘est aussi social)
Détournent de l’eau
Soc de cons : bouteilles de plastique …
II. SOME OF US TRY TO FIGHT JUK FOOD
Against marketing : https://foodtank.com/news/2016/06/eight-countries-taking-action-against-
harmful-food-marketing/
https://www.foodnavigator.com/Article/2021/09/27/Our-children-are-fed-with-ads-promoting-
unhealthy-foods-day-in-day-out-Fresh-call-for-crackdown-on-junk-food-marketing
, Food coop: http://foodcoop.film
I. How is Junk food dangerous?
Dangerous for health
Diabetes : 1 person every 6 sec
1/5 black child American is obese
½ black American child will develop a diabetes
¼ Hispanic child
Dangerous for the environment
https://tripod.domains.trincoll.edu/opinion/the-threat-of-the-fast-food-industry-its-horrible-
environmental-practices-are-wholly-unsustainable/ -> not much info, but environment + health
https://www.onegreenplanet.org/animalsandnature/10-ways-fast-food-is-destroying-the-world/ ->
excellent! just prove the value of the media
Dangerous for societies and economical systems (ex: Mexico); suffering populations
(socioeconomical consequences) -> Transition: and what if it wasn’t their fault, but the soda
and junk food companies one?
https://www.eater.com/2018/9/19/17878946/nafta-mexico-america-trade-agreement-farming-diet
obesity-prevalence-map-race-ethnicity-2018-2020-508.pdf
II. How is it made dangerous? -> Junk food companies are really good at selling their
products
https://well.blogs.nytimes.com/2015/08/09/coca-cola-funds-scientists-who-shift-blame-for-obesity-
away-from-bad-diets/ very complete, focusing on coca cola case ; NY article 2015
Marketing
Target young people and poor people
Commissions of corrupted scientists
Steve Blair : 2008-2015 : + de 3.5 M dollars to finance researches
Junk food and sodas companies flee polemics
They fake investing themselves in people’s health
They create distraction (accusing other things form being responsible of obesity and other
diseases relied to a bad alimentation)
