Unit 5 International business report
Assignment 1
1
,Contents
Introduction........................................................................................................... 3
P1 Coca Cola and Tesco......................................................................................... 3
Coca Cola............................................................................................................ 3
Tesco.................................................................................................................. 3
Core principle of international marketing..............................................................4
Benefits.............................................................................................................. 4
Business operating in international market...........................................................4
P2 Type of Finance available for international business........................................6
M1 Available support for business operating internationally.................................8
P3 Main features of globalisation.........................................................................11
P4 Role of trading bloc......................................................................................... 13
M2 Barriers of operating internationally Tesco and Coca cola.............................15
D1 Impact of globalisation on business...............................................................18
Conclusion........................................................................................................... 19
References........................................................................................................... 20
2
, Introduction
In this report, I will analyse two global organisations, Tesco, and Coca-Cola, and
examine how they function and do business globally.
P1 Coca Cola and Tesco
Coca Cola
In 1886, John S Pemberton, an Atlanta chemist, created Coca Cola at his
Pemberton Chemical Company. His bookkeeper, Frank Robinson, selected the
drink's name and scrawled it in the flowing typeface that would become the
Coca-Cola logo. Coca-syrup Cola was created by John S. Pemberton, an Atlanta,
Georgia pharmacist. He strolled down the street, carrying a jug of the new
chemical, to Jacobs' Pharmacy in Atlanta. It was tried there, judged "excellent,"
and marketed as a soda fountain drink for five cents a glass. Initially, it was
advertised as a temperance beverage and a patent medication. (Coca-Cola's
Scandalous Past, 2012) Coca Cola is a global beverage firm with over 200 brands
worldwide. Aquarius, Body Armor, Coca Cola, Costa Coffee, Fanta, Innocent,
Minute Maid, Powerade, Schweppes, Smart Water, Sprite, Dr Pepper, Monster,
and Oasis are just a few of the noteworthy brands that lie under the Coca Cola
umbrella. Coca Cola is also present in almost 200 nations globally, with the
exception of North Korea and Cuba (Cuba has been under an US trade embargo
for sixty years). (The Coca Cola Company, n.d.) Coca-Cola is a soft drinks retail
business that services all markets, i.e., business to business. It sells bottled
beverages to both small and large business retailers. Additionally, it has
contracts with varied companies such as McDonald's and Burger King, among
others, and provides them with merchandising equipment. It has maintained a
healthy pace inside the company and is continually meeting client demands.
Coca Cola's operational consequences include a high-tech beverage production
plant that creates exceptionally delicious beverages and operates 24 hours a
day, seven days a week. A continual supply of raw materials is maintained at a
rate consistent with the production process. A proper garage and stock
management system are also maintained to provide the supply chain
components, ensuring that beverages are delivered to the end user at all costs.
(The Coca Cola Company, n.d.)
Tesco
Tesco was started in 1919 by a son of Jewish immigration from Poland. He sold
leftover goods from a booth in East London after leaving the Royal Flying Corps
at the conclusion of World War I and immediately spent his money on stock.
Tesco's market has expanded beyond groceries to include mobile phone plans,
petrol, finance, banking, internet, and gadgets. Tesco operates in thirteen
countries globally, including the United Kingdom, Ireland, the Czech Republic,
Hungary, Poland, and Slovakia, as well as Malaysia, China, India, Pakistan, Hong
Kong, Taiwan, South Korea, and Turkey (in Thailand, Tesco was bought out by
Lotus). Tesco, on the other hand, is a retailer of food stores. (Tesco, n.d.) It
places a premium on its stores and the products and services it provides to
consumers. Additionally, a critical fact that cannot be missed is Tesco's online
store, Tesco Direct. As the name implies, shipment is performed directly to the
3
Assignment 1
1
,Contents
Introduction........................................................................................................... 3
P1 Coca Cola and Tesco......................................................................................... 3
Coca Cola............................................................................................................ 3
Tesco.................................................................................................................. 3
Core principle of international marketing..............................................................4
Benefits.............................................................................................................. 4
Business operating in international market...........................................................4
P2 Type of Finance available for international business........................................6
M1 Available support for business operating internationally.................................8
P3 Main features of globalisation.........................................................................11
P4 Role of trading bloc......................................................................................... 13
M2 Barriers of operating internationally Tesco and Coca cola.............................15
D1 Impact of globalisation on business...............................................................18
Conclusion........................................................................................................... 19
References........................................................................................................... 20
2
, Introduction
In this report, I will analyse two global organisations, Tesco, and Coca-Cola, and
examine how they function and do business globally.
P1 Coca Cola and Tesco
Coca Cola
In 1886, John S Pemberton, an Atlanta chemist, created Coca Cola at his
Pemberton Chemical Company. His bookkeeper, Frank Robinson, selected the
drink's name and scrawled it in the flowing typeface that would become the
Coca-Cola logo. Coca-syrup Cola was created by John S. Pemberton, an Atlanta,
Georgia pharmacist. He strolled down the street, carrying a jug of the new
chemical, to Jacobs' Pharmacy in Atlanta. It was tried there, judged "excellent,"
and marketed as a soda fountain drink for five cents a glass. Initially, it was
advertised as a temperance beverage and a patent medication. (Coca-Cola's
Scandalous Past, 2012) Coca Cola is a global beverage firm with over 200 brands
worldwide. Aquarius, Body Armor, Coca Cola, Costa Coffee, Fanta, Innocent,
Minute Maid, Powerade, Schweppes, Smart Water, Sprite, Dr Pepper, Monster,
and Oasis are just a few of the noteworthy brands that lie under the Coca Cola
umbrella. Coca Cola is also present in almost 200 nations globally, with the
exception of North Korea and Cuba (Cuba has been under an US trade embargo
for sixty years). (The Coca Cola Company, n.d.) Coca-Cola is a soft drinks retail
business that services all markets, i.e., business to business. It sells bottled
beverages to both small and large business retailers. Additionally, it has
contracts with varied companies such as McDonald's and Burger King, among
others, and provides them with merchandising equipment. It has maintained a
healthy pace inside the company and is continually meeting client demands.
Coca Cola's operational consequences include a high-tech beverage production
plant that creates exceptionally delicious beverages and operates 24 hours a
day, seven days a week. A continual supply of raw materials is maintained at a
rate consistent with the production process. A proper garage and stock
management system are also maintained to provide the supply chain
components, ensuring that beverages are delivered to the end user at all costs.
(The Coca Cola Company, n.d.)
Tesco
Tesco was started in 1919 by a son of Jewish immigration from Poland. He sold
leftover goods from a booth in East London after leaving the Royal Flying Corps
at the conclusion of World War I and immediately spent his money on stock.
Tesco's market has expanded beyond groceries to include mobile phone plans,
petrol, finance, banking, internet, and gadgets. Tesco operates in thirteen
countries globally, including the United Kingdom, Ireland, the Czech Republic,
Hungary, Poland, and Slovakia, as well as Malaysia, China, India, Pakistan, Hong
Kong, Taiwan, South Korea, and Turkey (in Thailand, Tesco was bought out by
Lotus). Tesco, on the other hand, is a retailer of food stores. (Tesco, n.d.) It
places a premium on its stores and the products and services it provides to
consumers. Additionally, a critical fact that cannot be missed is Tesco's online
store, Tesco Direct. As the name implies, shipment is performed directly to the
3
