MOPAR EXAM22 - Selling Mopar Accessories Latest 2023 Graded A+

MOPAR EXAM22 - Selling Mopar Accessories Latest 2023 Graded A+ According to the 2021 SEMA Retail Trends Market Report, U.S. Automotive Aftermarket Sales increased to nearly 48 billion dollars, an average of more than _____ per vehicle. NOT 2,600 dollars NOT 1,500 dollars In which areas does Mopar primarily stand out against the competition? Value and design/engineering Which is NOT a place where customers can buy authentic Mopar accessories? Major auto parts retailers According to the "FAB" concept, _________ help the customer visualize what an accessory will do for them and how it will enhance their lifestyle. benefits Which of the following is NOT an appropriate way to introduce a customer to Mopar accessories? Through an aftermarket retailer A Pacifica customer comes in for an oil change. Which lifestyle clue would be most helpful for generating an accessory sale? A tent and camping gear are in the vehicle's rear. According to the "FAB" concept, ______ tell the customer what an accessory does better than similar products. advantages What situation presents the best opportunity to sell Mopar accessories? During a new vehicle sale When the customer is purchasing a new vehicle, which is NOT an example of using a consultative method to introduce accessories? Nudging the customer into a lifestyle that a certain part or accessory may fit. A Jeep Gladiator customer comes in for routine maintenance. How would you begin a conversation about adding Mopar accessories to their vehicle? Ask qualifying questions about their needs. While suggesting Mopar accessories, your customer's body language indicates that they are not interested. How should you proceed? Back off and don't pressure the customer. The Jeep Wrangler hardtop headliner fits better than aftermarket options. Which "FAB" category does this statement fit? Advantage How should you help your customers enroll in the applicable services for their vehicle? Walk through the complete enrollment process with your customer before they leave the dealership. How would you use Mopar "Dream Cards" with customers? Show examples of an accessorized vehicle with part names and numbers. The Brand apps combine the functionality of the Uconnect app and the _______. Owner's app What can be an effective "silent seller," helping you sell accessories and parts? Your dealership's accessory display According to the 2021 SEMA Retail Trends Market Report, U.S. Automotive Aftermarket Sales are projected to _____ through 2024. increase