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Exam (elaborations)

INTERNATIONAL MARKETING final exam 2023 VERIFIED TEST

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INTERNATIONAL MARKETING final exam 2023 VERIFIED TEST 1. Negotiation tactics are often deceptive and manipulative and are used to fulfill one party's goals and objectives - often to the detriment of the other party.: True 2. Which of the following is NOT a level of international business negotiation?: Moods 3. Which aspect of a negotiation setting does the following picture highlight?: Location 4. The Israeli interpersonal communication style includes less eye contact, fewer negative facial expressions, and more periods of silence.: False 5. Which of the following companies was discussed in class as an example of a cartel (by controlling Russia's supply of a certain product)?: The De Beers Company 6. KFC's Rice Bowlz in India, KitKat Banana, and KitKat Zumba, a creamy soybean paste flavored candy by Nestle in Japan, are examples of...: product adaptation 7. Geocentric pricing strategy permits international subsidiary or affiliate managers to establish whatever price they feel is most desirable in their circumstances.: False 8. The following is an example of __________ pricing strategy.: skimming 9. Cultural relativism, as it relates to international personal selling, is the view that no culture's ethics are superior.: True 10. Mr. Nguyen, a citizen of USA, and an employee of Google, returns to California after working for Google China for 5 years. He has low morale, family-related and career-related problems, and readjustment problems. What is he experiencing?: Reverse culture shock 11. The following type of ad is inappropriate in ___________, where invoking religion in a consumption situation is considered borderline blasphemous.- : Latin America 12. Which automobile company used IMC to promote the concept of driving as "motoring"?: Mini USA 13. Which company, according to a class discussion, used the internet as a channel for new product development, marketing strategy, and distribution?- : OraBrush 14. Which e-commerce company made significant investments into building its supply chain by providing new jobs to technicians, training, exchange o

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Uploaded on
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