, Table of Contents
Question 1 .................................................................................................................. 2
1.1 According to the dependency theory, what are some of the causes of
inequalities between African and European countries? Substantiate your
discussion with examples from your own observation. (5) ...................................... 2
1.2 Discuss the major criticisms against dependency theory. Substantiate your
discussion with suitable examples. (5) .................................................................... 3
1.3 Discuss differences between global and local PR and provide examples of
organisations that practise global and local PR in South Africa. (5) ........................ 4
Question 2 .................................................................................................................. 6
2.1 Ethics in PR therefore remains an important issue to consider. Discuss any
five of the six values in codes of ethics proposed by Taylor and Yang (2014:549).
[15] 6
Question 3 .................................................................................................................. 8
3.1 Which of the global PR strategies does the Coca-Cola website use?
Substantiate your discussion with examples from the website. (5) ......................... 8
3.2 Describe glocalisation and state whether Coca-Cola applies this concept in
developing websites for different countries. Substantiate your discussion with
examples from the website. (5) ............................................................................... 8
References: .............................................................................................................. 11
Question 1 .................................................................................................................. 2
1.1 According to the dependency theory, what are some of the causes of
inequalities between African and European countries? Substantiate your
discussion with examples from your own observation. (5) ...................................... 2
1.2 Discuss the major criticisms against dependency theory. Substantiate your
discussion with suitable examples. (5) .................................................................... 3
1.3 Discuss differences between global and local PR and provide examples of
organisations that practise global and local PR in South Africa. (5) ........................ 4
Question 2 .................................................................................................................. 6
2.1 Ethics in PR therefore remains an important issue to consider. Discuss any
five of the six values in codes of ethics proposed by Taylor and Yang (2014:549).
[15] 6
Question 3 .................................................................................................................. 8
3.1 Which of the global PR strategies does the Coca-Cola website use?
Substantiate your discussion with examples from the website. (5) ......................... 8
3.2 Describe glocalisation and state whether Coca-Cola applies this concept in
developing websites for different countries. Substantiate your discussion with
examples from the website. (5) ............................................................................... 8
References: .............................................................................................................. 11
