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Summary Change management project 7

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Project 7 change management of the attraction and theme park management course. Both summaries are a combination of lectures and tips and tricks from teachers. Both summaries are in English!

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March 27, 2023
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Project 7 – lectures
What is change management?
“Change management is the application of a structured process and set of tools for leading the
people side of change to a desired outcome

“The central issue to creating change is never just strategy, structure, culture or systems. The
core of the matter is always about changing behaviour of people. How they see and think
about what is new or proposed.”

Change is the process of moving from one state (current) to another state (future).




Change approach of Balogun

,Cameron & green:
Change leaders need to take into account different dimensions:

outcomes

Interests

Emotions

Change management:
Individual change
Learning = the process of acquiring knowledge through experience which leads to a change in
behaviour

If you learn, you automatically change

You do something (activist), you reflect on it (reflector), you draw conclusions (theorist), you
do things differently in the future (pragmatist)

,There are 4 main approaches in individual change




Behavioural:
How can you change the behaviour of someone else?

Rewarding & punishing (Pavlov)

Focus is on a change in behaviour of managers and employees and not on more efficient
processes for example financial reinforcements or non-financial reinforcements (feedback,
compliments)



Cognitive:
More focus on the brain instead of visual
behaviour

Changing thinking processes

Rokeach: belief system theory. Values of an
individual influence their believes and thus
their behaviour

Positive listing, visualization, pattern breaking



Psychodynamic
When facing change in the external world, individuals act differently because of different
psychological states

Kubler-Ross model (5 stages)

- Denial
- Anger
- Bargaining
- Depression
- Acceptance

Useful for managers to understand possible
reactions to change

, Also the coping cycle from Carnall could be linked to this approach.




Humanistic psychology
The importance of subjective
awareness: love, creativity,
growth, self-actualization,
responsibility, meaning

Effective managers have high
emotional self-awareness and
could engage with others




How people react to change
-The thoughtful realist: cautious and careful about change

If it isn’t broke, don’t fix it

-The thoughtful innovators: generate concepts that represent how things should be

Let’s think ahead

-The action-oriented realists: energy and enthusiasm to get things done

Let’s just do it!

-The action-oriented innovators: move into new areas and soon

Let’s change it!
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