IAB Digital Media Sales Certification - Detailed Content- QUESTIONS WITH COMPLETE SOLUTIONS

Tags correct answer: code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles correct answer: a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets correct answer: creative design, logos, images, or text provided by the advertiser Pacing correct answer: refers to the process of ensuring that a campaign is going to fulfill according to schedule. Campaign Optimization correct answer: the process of tracking the pacing and the performance of a campaign, and making changes to ensure both are successful Reporting correct answer: the process of keeping the buyer informed on how the campaign is pacing and performing, as well as any optimization changes that are being made SIC Targeting correct answer: standard industrial classification targeting that limits unique reach Audience correct answer: a group of people who visit a specific web site or who are reached by a specific ad network Awareness, Consideration, Preference, Purchase correct answer: The Traditional Consumer Buying Funnel (4) Awareness, Consideration, Preference, Purchase, Loyalty, Advocacy correct answer: The Consumer Decision Jou