IAB Digital Media Sales Certification| 200 QUESTIONS| WITH COMPLETE SOLUTIONS

AAS correct answer: Average Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange correct answer: A sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) Server-initiated ad impression correct answer: the publishers web content server for making requests, formatting and re-directing content Client-initiated ad impression correct answer: ad counting relies on the user's browser to perform these activities Ad impression ratio correct answer: Clickthroughs / Impressions Ad Network correct answer: provide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers. it may provide specific technologies to enhance value to both publishers and advertisers, include unique targeting capabilities, creative generation, and optimization. Applet correct answer: a small, self contained software application that is most often used by browsers to automatically display animation and/or to perform database queries requested by the user Application Programming Interface correct answer: API Stands for API correct answer: a set of commands. it is the language that programmers or developers use to communicate with a specific piece of hardware of software. for example, mobile ads delivered in apps use THIS to communicate with an SDK that is built for the app Advertising Research Foundation correct answer: ARF Stands for Association of National Advertisers correct a