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Change

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What is change, what causes it? How a firm can grow? Pace of Change. Why would a firm integrate? Problems with Integration and types of integration.

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June 30, 2016
Number of pages
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Written in
2014/2015
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Change

Definition:

 Is a modification or amendment in the current position.
 Change management is the process of managing culture + performance from the current to
revised future position.

Change:
4 stages of Managing Change:
 Is inevitable.
 Id key causes + areas for
 Can arise due to internal or external factors. change.
 Need to be planned + managed effectively.  Preparing + planning.
 Involves planning + sensitive implementation, and most  Implementing.
importantly consultation with those most affected.
 Creating culture of change.
 Change can be unsettling + de motivating.


Why Seeks a Growth Strategy:
Causes of Change:
 Stronger market position, cost
 Change in size: organic or inorganic. advantages + more market power.
 Impact of Pressure groups  EOS + favourable negotiation
 Social change. terms with suppliers.
 Business legislation.  Increased personal power, self-
 Current topical areas. esteem + self actualisation needs.
 Demographics.  Reduce risk - easier to ride out
 Growth + decline of primary, secondary + tertiary economic fluctuations.
sectors.

How can a Firm Grow:

 Internally: Increased product range, sales, premises, workers + better technology.
 Externally: Takeover or merger.

Advantages Disadvantages
Financial - cash flow problems due to overtrading. Internal growth is slower.
Managerial - different attitudes + cultures. Takes time to penetrate market + increase sales.
Operational - keep supply in line with demand. External more sudden.

Pace of Change: External Growth:

 Integration through mergers or takeovers.
 Merger: 2 or more orgs join together to form a new
combined enterprise.
 Takeover: One firm gains control of another (51%)..
o Bidder buys up shares.
o Voluntary - directors recommend that
shareholders sell to the bidder.
o Hostile - directors recommend that
shareholders do not sell.
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