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Social Research Methodology - UvA -

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Notes from the lectures 7 til 12, and the Q&A given by Gerben Moerman

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March 6, 2023
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Gerben moerman
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Lecture 7, 21-11-2022
 No levels in reality – naïve realism
- Empirical reality = reality
- (Naïve) realism and empiricism reality is unlayered (flat).
 Levels of reality – critical realism
- Domain of empirical: reality as it appears to us  our experiences.
- Domain of actual: reality as it occurs in events.
o Events: every time A happens, B happens.
- Domain of real: reality as it is structured and its mechanisms
 Influences on the conduct of research:
- Epistemology
- Ontology
- Research question
- Practical considerations
- Values
- Traditions
 Questionnaire: interview without interviewer, also digitally CASI.
 Questionnaire advantages:
- Fast and cheap
- No interviewer and/or variation
- Respondent determines: speed, time slot, location etc.
 Questionnaire disadvantages:
- Respondent is helpless
- Limited number and non-complex questions
- Easy to skip (not necessarily with web)
- Whole questionnaire is known in one go (not necessarily with web)
- Who answers? How is it answered?
- Must be able to read / use web
- Low response ratio (often max 20%)
- Lack of control / selection
 Strategies to increase response ratio:
- Promise money (or send)/win/threatening
- Recruiting letter
- Post box number or stamps (mail survey)
- Reminders (mail surveys)
- Clear instructions (mail surveys)
- Attractive layout
 Computer Assisted Personal Interviewing (CAPI)
 Survey interviews :
- Used to be the most used collection method in social science research
- Structured questionnaire
- Structured questionnaire sequence
- Standardized question formulation
- Closed questions: multiple choice
- Interviews are structured and have closed questions to achieve
standardisation.

, - Objectives standardisation:
o Reliability measuring instrument
o Exclusion of interviewer effects
- Fast and relatively easy
 Model of the survey interview:
1. Interpretation question
2. Look up the answer
3. Assessment response
4. Formulate answer
 Hume’s train station
 Paradigmatic sequence:
1. Do you agree with the following statement, totally agree; agree; do not
agree, do not disagree; disagree; totally disagree
Respondent said agree, interviewer said okay!
2. Most interviewers say uuuhm before saying answers. Then respondents
say: “if they live here for five years and speak Dutch, I think so! Right?”
Then interviewer said “so totally agree”. Respondent: “NO, only if they live
here for five years and speak Dutch!” Interviewer: “then ‘not agree, nor
disagree’.”
 Fowler and Mangione (1990) suggest hardcore standardisation: only then
reliable instrument.  So repetition of the question in case of mismatch, or
repetition of all response categories.
 Consequence Fowler and Mangione standardisation  abnormal
conversation
 More flexible solution:
- Making interviewers aware of objectives of standardisation, goals of the
interview, and… let the interviewers solve it!
- Only some suggestions:
o I: I enjoy living in my neighbourhood. R: well, yeah.
o Interviewer can repeat some of the answer categories.
o I: are you totally agreeing, agreeing or neutral?
o Interviewer than can make meta-comment
 If 40% of the questions led to a mismatch, is 40% unreliable?  No, because
mismatch can lead to a more valid answer:
R: I do not understand the question
I: What we mean is…
Problems are articulated, frames become clear
Less acquiescence (saying yes or no, this is an unwanted form of response
behaviour) or satisficing.
 Different between objectivism and positivism:
- objectivism: is there a reality out there? Is there something as an extravert?
- Positivism: We can measure it, it is there.
 Designing questions, general rules:
- Start with your research question
- Use your operationalisation

, - Think about the measurement level, because this is harder with open
questions
- Use validated questions (or used elsewhere) for comparability
 Question typology  Bryman:
- Personal factual questions
- Factual questions about others
- Informant factual questions
- Knowledge
- Beliefs
- Attitudes
- Normative standards and values
- On question content
- Other methodologist opt for a more technique oriented approach
 Open questions versus the closed questions:
- Advantages:
o Answers in own terms
o New unexpected answers
o As a preliminary investigation (pre-study)
- Disadvantages:
o Time-consuming
o More difficult to analyse
 Open questions versus closed questions:
- Advantages:
o Faster and easier
o Better response rates
o Easy to analyse
- Disadvantages:
o Limited answer possibilities
o Forced choice
o Interpretation problems
 Standardisation versus communication
 Elmo Wilson versus Rensis Likert
- Closed versus partially open
- Lazersfeld mediated
- Open questions, but closed answer categories
- Picked up by Johan Galtung
 Ask as an open question, but receive closed answers
 Does social reality exists externally to social actors (constructionist
perspective)
 Naturalism versus subtle realism:
- Naturalism: opposes positivism, and objectivism/realism because:
o People construct the social world (constructivism perspective)
o Naturalist say: “researchers can get to know how social actors
construct reality”
- Subtle realism critiques:

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