Google Digital Garage Certification Exam questions with correct answers

What's the biggest challenge for most businesses when going online? CORRECT ANSWER Developing a plan Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? CORRECT ANSWER Where your customers go after leaving your website Website hosting servers have their own unique IP address, what does this address consist of? CORRECT ANSWER Numbers When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? CORRECT ANSWER It can identify how your offering is different in comparison to your competitors You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? CORRECT ANSWER Social media How can businesses benefit from using analytics on their website? CORRECT ANSWER It will show you where your audience comes from Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for? CORRECT ANSWER Internet Protocol When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework? CORRECT ANSWER The consideration phase, when customers start to research potential products to buy Which are the first steps you should consider when constructing an online business strategy? CORRECT ANSWER Create goals and identify a USP