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Unit 9 Assignment 2 P5 M3

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P5: Design a promotional campaign for a given product/service to meet the needs of a given campaign/brief. M3: Provide a rationale for a promotional campaign.

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Uploaded on
June 17, 2016
Number of pages
5
Written in
2015/2016
Type
Essay
Professor(s)
Unknown
Grade
D*

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Apple iPhone 7 Press Release
The Apple iPhone 7 will be launching on the 25th
September 2016 and will be available to purchase at 8am
from the Apple Store in the Bullring, Birmingham. There
will be special offers which include: 10% for all customers
on the launching day and the first 50 customers will
receive a goodie bag containing a t-shirt, iPhone 7 phone
case and £20 iTunes card.

The iPhone 7 will be available in silver, gold, rose gold and space grey and with the capacity of 16GB,
64GB or 128GB. The dimensions of the product are 6.9mm thick, 138.1mm tall and 67.0mm wide
with a 4.7” retina HD screen with a LED-backlight. The camera is a 24-megapixel iSight camera with
autofocus, 5 element lens, and face detection, panorama and timer mode. There is a touch ID where
users can register their fingerprint onto the Home button. The battery
life is up to 250 hours talk time on 4G and 1000 hours on standby, it
also comes with a wireless charger making it easier to charge on-the-
go. The new charging cable have also been made indestructible.
Wireless earphones will also be included in the price of the iPhone,
which can be connected to the iPhone through Bluetooth. There has
been an update to the iOS software and the layout of the apps are
circular rather than in rows like in previous iOS software.
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