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Uitleg Importance performance Mapping

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Dictaat Hoorcollege Retail

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Avans Hogeschool (Avans)
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Retailmarketing
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Uploaded on
June 9, 2016
Number of pages
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Written in
2015/2016
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Class notes
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Subjects

  • retail
  • retailmarketing

Content preview

Importance-performance map
Beoordeling: horizontaal 1-10
Belang: verticaal 1-10
Lijn is: 45 graden lijn geeft de perfecte score aan
45 graden lijn
Verbetering Handhaven
Niet van belang Strategic overkill


Boven 45 lijn: je doet tekort
Onder 45 lijn je doet te veel
Boven verst van 45 lijn: als eerste aanpakken
Prioritering
Onder verst van 45 lijn: kost waarschijnlijk geld, klant vindt het niet belangrijk
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