CHIA property level benchmarking-Exam Questions with correct Answers

d. North America hotels will see industry data for Market, Market Class, Tract and Tract Scale. - ANSWER-Which statement is true regarding the industry data that a hotel may see on a STAR report? a. North America hotels will see data for only a single industry segment. b. North America and Non-North America hotels see the same exact pages on the STR Report related to industry data. c. Non-North America hotels will not see any industry segment data. d. North America hotels will see industry data for Market, Market Class, Tract and Tract Scale. c. The most common example of Contract Rooms and Revenue is airline crew business. - ANSWER-Which one of the following is an accurate statement regarding Segmentation and Additional Revenue data on the STAR Reports? a. Very few Luxury and Upper Upscale chain hotels submit Segmentation and/or Additional Revenue data. b. Group Rooms and Revenue are defined as business sold in blocks of 50 rooms or more. c. The most common example of Contract Rooms and Revenue is airline crew business. d. Additional Revenue categories include "F&B", "Rentals", and "Other" in addition to Room Revenue. b. Performance data for individual competitors - ANSWER-What information is never included on a STAR report? a. Index numbers and Index Percent Changes b. Performance data for individual competitors c. Performance data for an industry segment relevant to the subject hotel d. The names of hotels included in the subject hotels competitive set a. Class - ANSWER-Which one of the following is a non-geographic category shown on the STAR report? a. Class b. Market c. Type d. Location a. They are normally generated in Excel. - ANSWER-Which statement is true regarding the format and timing of a STAR Report? a. They are normally generated in Excel. b. Weekly STAR Reports are generated on Monday. c. There are no graphs on the report. d. If you change data on a STAR report, all of the related values will recalculate, since there are embedded formulas. c. Your hotel's Occupancy Rank has consistently been 2 of 5. - ANSWER-Based on the information contained in the sample Competitive Set Report Below, which of the following statements best describes performance of your hotel over the last six months? a. Your hotel is the Occupancy leader (highest occupancy) in the Competitive Set. b. Your hotel's Occupancy Rank has never been higher than 3 of 5. c. Your hotel's Occupancy Rank has consistently been 2 of 5. d. Your hotel's Occupancy Index has progressively improved each month. a. 18 months of monthly data and 3 years of YTD, Running 3-month, and Running 12-month data - ANSWER-The Competitive Set Report in a Monthly STAR Report shows what information? a. 18 months of monthly data and 3 years of YTD, Running 3-month, and Running 12-month data b. 12 months of monthly data and 2 years of YTD, Running 3-month, and Running 12-month data c. 18 months of monthly data and 2 years of YTD, Running 3-month, and Running 12-month data d. 12 months of monthly data and 3 years of YTD, Running 3-month, and Running 12-month data b. The Weekend Occupancy for your hotel is consistently higher than your Competitive Set for all time periods. - ANSWER-Using the information provided from the sample "Day of Week and Weekday/Weekend Report" shown above, which one of the following is an accurate statement? a. The Total Current Month and Running 3 Month Occupancy for both your hotel and the Competitive Set are greater than the Year To Date and Running 12 Month Occupancies. b. The Weekend Occupancy for your hotel is consistently higher than your Competitive Set for all time periods. c. The Weekend Occupancy this year for your hotel is increasing in all four time periods compared to last year. d. The Weekday Occupancy for both your hotel and the competitive set are consistently above the Weekend Occupancy for all time periods. d. Your hotel had its highest Transient RevPAR on Saturdays. - ANSWER-Using the information provided from the sample "Segmentation Day of Week - Current Month" shown above, which one of the following is an accurate statement? a. Your hotel ran a lower Group RevPAR than the Competitive Set on both Weekdays and Weekends. b. Your hotel's Total Group RevPAR for the month was less than that of the Competitive Set. c. Your hotel had a Transient RevPAR higher on Weekdays than Weekends. d. Your hotel had its highest Transient RevPAR on Saturdays. d. All of the above are displayed on this report - ANSWER-The "Daily Data for the Month" tab on the Weekly STAR report displays what information? a. Provides a running MTD total based upon daily data b. Shows KPIs for the subject property and the competitive set for each day of the current month c. Displays graphs of index values for every day of the current month d. All of the above are displayed on this report a. Monthly performance numbers for the last 3 months - ANSWER-The "Perspectives" pages of the Weekly STAR report show all but the following information? a. Monthly performance numbers for the last 3 months b. Subtotals for the key performance indicators for the Current Week, Running 28 Days, and Running Month-to-Date c. 12 weeks of weekly data d. A recap of daily data performance for the last 28 days b. The Competitive Set's Occupancy was significantly below your hotel's occupancy for the first three days of the month. - ANSWER-Using the information from an excerpt of a sample "Daily Data for the Month" page from a Weekly STAR Report shown above, answer the following question: Based upon the first nine days of the month, what can you determine about your hotel's Occupancy performance? a. Your hotel had the highest Occupancy in the Competitive Set every day. b. The Competitive Set's Occupancy was significantly below your hotel's occupancy for the first three days of the month. c. The Competitive Set's Occupancy improved year-over-year every day. d. The Competitive Set's ADR was well above your hotel's ADR on the latest Friday and Saturday. d. All of the above statements are accurate. - ANSWER-Which is an accurate statement regarding the Day of Week and Weekday/Weekend tab in the Monthly STAR report? a. It is a very valuable page and can be used to find areas of improvement. b. It shows all the Key Performance indicators for all four time periods for the property and the comp set. c. It shows data by every day of the week, as well as a Weekday and Weekend subtotal. d. All of the above statements are accurate. d. Index values for Occupancy, ADR and RevPAR - ANSWER-The line graph at the top of the Competitive Set Report in a monthly STAR report shows what? a. Actual Percent Changes for Occupancy, ADR and RevPAR of the subject hotel and the competitive set b. Index Percent Change values for Occupancy, ADR and RevPAR c. Actual values of Occupancy, ADR and RevPAR of the subject hotel and the competitive set d. Index values for Occupancy, ADR and RevPAR d. All of the above - ANSWER-The "Weekly Performance At A Glance" tab on the Weekly STAR report displays what information? a. Detail daily data for every day of the prior week b. Running 28-day data c. A weekly total d. All of the above c. Your Occupancy Index (MPI) has surpassed 100 in each of the four time periods shown. - ANSWER-Using the information from the sample "At a Glance" page from a Monthly STAR Report above, which one of the following is an accurate statement regarding the performance at your hotel? a. In Year to Date performance, your hotel's Index numbers exceed 110 in all three performance metrics (Occupancy, ADR and RevPAR). b. In Running 3 Month performance, your hotel is beating the Competitive Set in all three performance metrics (Occupancy, ADR and RevPAR). c. Your Occupancy Index (MPI) has surpassed 100 in each of the four time periods shown. d. Your Current Month ADR was higher than the Competitive Set ADR. group - ANSWER-rooms sold in block of 10 or more transient - ANSWER-rooms sold at rack, corporate, package, or government rates contract - ANSWER-airline crews and permanent guests smith travel accommodations report; 1987 - ANSWER-what does STAR stand for? when was it launched? false STAR reports NEVER show individual property data for any other hotel except for the subject - ANSWER-(t/f) STAR reports always show individual property data for any other hotel except for the subject monthly - around the 18th weekly - Tuesday night daily - around noon - ANSWER-when are monthly STAR reports are generated? weekly? daily? - market - market class - tract/submarket - tract/submarket scale or class - ANSWER-STAR reports of hotels in North America & hotels in major non-NA markets compare the subject hotel to the comp set plus these 4 industry segments: - submarket/tract collapsed class - submarket/tract - market class - market collapsed class - market - ANSWER-STAR reports of hotels outside North America compare the subject hotel to the comp set and the best sufficient industry segment using this order: 1. analyze 2. identify 3. develop 4. monitor - ANSWER-what is the 4 step process