in this P I’m going to describe the Sale of Goods Act of 1979, I’m going to describe the Consumer
Protection from Unfair Trading Regulation from 2008, the Data protection act of 1998 and I will
describe two limitations or constrains and how all these relate to Nike and Adidas and how the
limitations and constrains effect marketers.
The sales of goods act means that the promises you make about your products should be trough. This
means that if let’s say Nike says about one of their products that the shoe is water proof but in reality
the shoe fills itself with water once you step in a puddle of water. This means that Nike or Adidas
should make any promises about a product that are nearly impossible to achieve. This also infects
the marketing department needs to describe the product as
accurate as possible. If we go back to the water proof shoe Nike
could say that it is the most water resisting shoe that we have
ever seen but they should say that really no water will get
inside. Nike and Adidas should be cautious about what they say
about a product because something its trough about a product
someone might sue them and it will cost a lot of money if they
lose.
Consumer Protection from Unfair Trading Regulation from 2008
protects the customer from not being fairly treated and not being treated honest. This act doesn’t
effect a lot of businesses because the most of them treat their customers well but it is mostly
targeted on companies that don’t. this relates to Adidas or Nike that they should always treat their
customers in a right and good way not only because it’s illegal according to the Consumer Protection
from Unfair Trading Regulation from 2008 but it is also bad reputation for Nike or Adidas.
The Data protection act from 1998 protects the customer from unfair use of their private
information. This act is only for businesses that have a database about their customers. The
information that’s held in the database need to be: obtained fairly and lawfully, used only for the
purpose stated during the collection, adequate, relevant and not excessive in relation to the internet
use, accurate and where necessary kept up to date, not kept for longer than necessary, processed in
line with your rights, subject to procedures to prevent unlawful processing, accidental loss,
destruction and damage of personal data and finally protected from transfer to an area outside the
European Economic Area (EEA) unless adequate
protection exist for that data in the area1. This is very
important for Nike or Adidas because the customer
relays on the companies that they are careful with
their information and that they don’t misuse that
information. If they do misuse the information it will
not only be bad publicity but the lawsuit will probably
also end up in a big fine because it is about customers
privacy.
1 All these axcamples are from the BTEC book.
Protection from Unfair Trading Regulation from 2008, the Data protection act of 1998 and I will
describe two limitations or constrains and how all these relate to Nike and Adidas and how the
limitations and constrains effect marketers.
The sales of goods act means that the promises you make about your products should be trough. This
means that if let’s say Nike says about one of their products that the shoe is water proof but in reality
the shoe fills itself with water once you step in a puddle of water. This means that Nike or Adidas
should make any promises about a product that are nearly impossible to achieve. This also infects
the marketing department needs to describe the product as
accurate as possible. If we go back to the water proof shoe Nike
could say that it is the most water resisting shoe that we have
ever seen but they should say that really no water will get
inside. Nike and Adidas should be cautious about what they say
about a product because something its trough about a product
someone might sue them and it will cost a lot of money if they
lose.
Consumer Protection from Unfair Trading Regulation from 2008
protects the customer from not being fairly treated and not being treated honest. This act doesn’t
effect a lot of businesses because the most of them treat their customers well but it is mostly
targeted on companies that don’t. this relates to Adidas or Nike that they should always treat their
customers in a right and good way not only because it’s illegal according to the Consumer Protection
from Unfair Trading Regulation from 2008 but it is also bad reputation for Nike or Adidas.
The Data protection act from 1998 protects the customer from unfair use of their private
information. This act is only for businesses that have a database about their customers. The
information that’s held in the database need to be: obtained fairly and lawfully, used only for the
purpose stated during the collection, adequate, relevant and not excessive in relation to the internet
use, accurate and where necessary kept up to date, not kept for longer than necessary, processed in
line with your rights, subject to procedures to prevent unlawful processing, accidental loss,
destruction and damage of personal data and finally protected from transfer to an area outside the
European Economic Area (EEA) unless adequate
protection exist for that data in the area1. This is very
important for Nike or Adidas because the customer
relays on the companies that they are careful with
their information and that they don’t misuse that
information. If they do misuse the information it will
not only be bad publicity but the lawsuit will probably
also end up in a big fine because it is about customers
privacy.
1 All these axcamples are from the BTEC book.
