Marketo Certification Associate (MCA) Exam Questions and Correct Answers

Marketo Certification Associate (MCA) E xam Questions and Correct Answers Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database C. Host your organizatio n's website Which is NOT a reason to gate content for middle -funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information D. To generate better quality l eads for the sales team C. To give away more information If your goal is to generate new prospects in your database, which strategy should you use? A. Email Marketing B. Direct Mail C. Telemarketing D. Pay -per-click advertising D. Pay -per-click advertising Which feature must a non -operational email have? A. A preview test sent for review prior to the deployment B. A subject line with 50 characters or less C. An unsubscribe link D. At least one image C. An unsubscribe link This registers when images are down loaded in an email and a Marketo tracking pixel loads. A. Opens B. Click to Open % C. Clicks D. Engagement Score A. Opens This measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens. A. Op ens B. Click to Open % C. Clicks D. Engagement Score B. Click to Open % This shows the number of people who interacted with links in your email. A. Opens B. Click to Open % C. Clicks D. Engagement Score C. Clicks This shows the effectiveness of the content in your program based on a proprietary algorithm. A. Opens B. Click to Open % C. Clicks D. Engagement Score D. Engagement Score Which element is NOT typically found on a landing page? A. Hero image B. Subject lin e C. Head line D. Body text B. Subject line A marketer would like the recipient's first name to appear on a landing page. Which type of token should the marketer use? A. Landing page token B. My token C. Company token D. Lead (person) token D. Lead (perso n) token