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Exam (elaborations)

Marketing dec. tentamenstof

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samenvaating december tentamenstof

Institution
IVA Driebergen (IVA)
Course
Motor








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Institution
IVA Driebergen (IVA)
Study
Automotive Business Management
Course
Motor
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Document information

Uploaded on
May 15, 2016
Number of pages
5
Written in
2015/2016
Type
Exam (elaborations)
Contains
Other

Subjects

  • december
  • tentamen
  • driebergen
  • iva
  • samenvatting
  • iv

Content preview

H.1

Wat is marketing ?

Op de Markt brengen- Bij alles wat de ondernemer doet moet de klant centraal staan-

*Welke behoeftes zijn er

*Hoe kunnen wij hierin voorzien

*welke mensen willen deze producten kopen

*welke prijs willen ze hiervoor betalen

*hoe weten ze waar ze onze producten moeten kopen




Marketing benaderingsordinanties:

 Product oriëntatie=
Te weinig aanbod
 Productie oriëntatie=
Het uitgangspunt om zo veel mogelijk te produceren van producten tegen een zo
laagmogelijke prijs

 Verkoop oriëntatie

Betere kwaliteit voor een goede prijs aanbieden


 Marketing oriëntatie
Op de onderzochte behoeftes van klanten inspelen

 Maatschappelijke oriëntatie
Niet alleen op de klanten maar ook op verantwoord ondernemen

 Kopersmarkt

Meer aanbod dan vraag



 Finale afnemer = gebruikt product of dienst voor eigen behoeftes
 Industriële afnemer = met het doel om deze door te verkopen
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