Class notes
Intro to Marketing Chapter 10 Class Notes
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Pages
5
Uploaded on
27-01-2023
Written in
2021/2022
These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics involved can be seen in the keywords describing this document.
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Institution
Duquesne University
Course
Mktg271 (MKTG271)
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Written for
- Institution
-
Duquesne University
- Course
-
Mktg271 (MKTG271)
Document information
- Uploaded on
- January 27, 2023
- Number of pages
- 5
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Audrey guskey
- Contains
- All classes
Subjects
- marketing
- marketing mix
- product definition
- core benefit
- tangible product
- augmented product
- product mix
-
design mix
-
packaging
-
logo
-
trademark
-
name
-
naming
-
synergy
-
types of consumer goods
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