Class notes
Intro to Marketing Chapter 9 Class Notes
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Uploaded on
27-01-2023
Written in
2021/2022
These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: Stages in marketing research process, marketing research process, plan the research, collect data, sampling, probability sampling, experimental research, marketing intelligence
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Institution
Duquesne University
Course
MKTG271 (MKTG271)
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Written for
- Institution
-
Duquesne University
- Course
-
MKTG271 (MKTG271)
Document information
- Uploaded on
- January 27, 2023
- Number of pages
- 5
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Audrey guskey
- Contains
- All classes
Subjects
- plan the research
- collect data
- sampling
- probability sampling
- experimental research
- marketing intelligence
-
stages in marketing research process
-
marketing research process
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