Jake Watkins
Unit 8 Assignment 1
Examine how effective recruitment and selection contribute to business success
Tesco is a British multinational groceries retailer; it is one of the biggest supermarket companies in
the UK. Of course, there are many functional areas within the businesses that I am going to look at.
Functional areas are simply teams of employees who have the same set of skills and expertise.
Task 1:
Human Resources (HR): Human resources recruits, selects, and train staff, as well as looking after
them while they work for Tesco. HRM's basic idea is to achieve both organisational and individual
objectives. HRM educates and recruits employees to ensure that they perform well in their jobs,
such as offering great, high-quality customer service. Tesco monitors market trends to discover
client demand so that human resources may train employees to satisfy those needs.
Marketing: Any organisation's market department performs appropriate market research to
guarantee that what they are selling/providing to clients fits their needs. Tesco's marketing
department is responsible for driving sales of the company's goods and services, as well as doing
market research to identify their target demographic. Tesco employs "relationship marketing" to
reach its goals and objectives. Relationship marketing is a sort of marketing that focuses on building
deeper ties with customers in order to promote brand loyalty over time. Relationship marketing
focuses on customer pleasure and retention rather than sales when creating marketing initiatives.
Forsey (2019)
Sales: Tesco's sales department is divided into categories, with sales personnel selling in-store, sales
representatives travelling to clients, and telesales selling over the phone.
Finance: Tesco's finance department keeps track of the company's financial performance. They also
make financial judgments based on a comparison of expected and actual performance. Furthermore,
the finance department is always in charge of deciding whether or not to invest more in Tesco and
whether or not there are the finances to do so. This is where they compare the financial condition in
prior years to the current financial condition. (Tesco Annual Reports and Accounts, 2019)
Customer Service: Customer service personnel assist clients with complaints and questions by
providing them with information about what they require assistance with or want to learn more
about. Tesco has a customer service phone number where customers may get help with issues such
as online grocery shopping, Clubcard support, product support, and more. Customers will not be left
with problems and will be satisfied, resulting in increased customer loyalty.
Administration: The administrative staff keeps track of everything and is in charge of sharing and
monitoring the data. Tesco carries a wide variety of products, from gadgets to food. Working for
Tesco's admin team has the advantage of allowing you to specialise in a specific area. "If you like
fashion, you might be interested in working in our clothing company." This demonstrates Tesco's
desire for their administrative staff to be happy and at ease in whichever area they work in.
Tesco has been voted Britain’s favourite supermarket by customers for the last 5 years and have
around 4,000 stores in the UK and employs 450,000 people. Tesco is considered a large organisation.
They have around 7,000 stores worldwide in 2019 whilst employing over 500,000 people worldwide
where over half of their employees are in the UK and having over 16 million Clubcard members,
showing they are a brand loyal business.
1
, Jake Watkins
Unit 8 Assignment 1
Task 2: Workforce Planning:
Workforce planning is about generating information through the process of analysing and
forecasting its workforce to determine the steps the business must take to prepare for future
employing needs.
Tesco assesses their workforce planning needs by analysing the long-term goals of the business. Will
this employee be with us long term? Will these employees help us meet objectives? Tesco values a
detailed and intricate CV that displays the individuals’ skills and expertise in the role they are
applying for. Moreover, the company also provides a ‘job match’ tool on their careers page on their
website so applicants who are applying for Tesco can see what functional area they would fit in
before applying.
Tesco recruits’ staff for various different reasons. Season demand being one of them. Tesco has a
massive surge during the seasonal period especially Christmas, so they need to hire temporary
seasonal staff to cope with this demand, Tesco have said they need colleagues to deliver great
customer service as well. Furthermore, Tesco recruit more staff as well so new skills and ideas can be
bought into the business, it allows current and new employees to be creative and offer their skills
into the business.
However, seasonality can mean that staff turnover can be high. A lot of temporary staff means that
lots of staff leave at the end of their seasonal period so turnover is exceedingly high, turnover is not
only high because of this but because there is a lack of motivation as it is constantly busy and
draining for employees, so staff end up leaving to find a job elsewhere where their creativity is
valued and can be expressed. Tesco should train their staff appropriately so that motivation does not
decrease and so they know what they are doing.
Task 3: Recruitment Methods
Tesco advertise vacancies digitally, on their careers web page where applicants are asked to submit a
CV, sometimes potential video applications or if you are successful, you can be asked to go in for a
face-to-face interview. Tesco used the face-to-face method to adapt to covid when people were in
lockdown but using online methods of recruitment in general is very good because everyone is
online nowadays, and it is extremely accessible. However, it can attract bad candidates as it is so
easy to apply online so people may apply for the sake of it, meaning that the business will not have a
lot of qualified employees to choose from, making it harder for them to find employees that will
represent the business’s values well, leading to success being unachievable.
Furthermore, technology is the basis of the recruitment process as I have stated above that a lot of it
done online, apart from the actual interview. This is because covid has eased now so Tesco have
distanced themselves from video interviews as they can now meet candidates in person for an
interview. Online recruitment methods fasten the process up as candidates can fill out the Tesco
form on their careers page, Tesco will provide feedback if they are successful or not and can then
invite them for an interview, so it is reasonably quick thanks to the help of technology.
The benefit of Tesco using external agencies is that it brings a fresh perspective to the brand,
creative thoughts are implemented into the business through the agencies as well as other
stakeholders within a business, this ensures creativity is not blocked out. However, sometimes the
agencies can take control too much and end up directing the business in the wrong direction. In
addition, the recruitment process is extremely important in many different ways. Tesco needs to
attract motivated, qualified staff who possess a strong work ethic, so the values of the brand are
2
Unit 8 Assignment 1
Examine how effective recruitment and selection contribute to business success
Tesco is a British multinational groceries retailer; it is one of the biggest supermarket companies in
the UK. Of course, there are many functional areas within the businesses that I am going to look at.
Functional areas are simply teams of employees who have the same set of skills and expertise.
Task 1:
Human Resources (HR): Human resources recruits, selects, and train staff, as well as looking after
them while they work for Tesco. HRM's basic idea is to achieve both organisational and individual
objectives. HRM educates and recruits employees to ensure that they perform well in their jobs,
such as offering great, high-quality customer service. Tesco monitors market trends to discover
client demand so that human resources may train employees to satisfy those needs.
Marketing: Any organisation's market department performs appropriate market research to
guarantee that what they are selling/providing to clients fits their needs. Tesco's marketing
department is responsible for driving sales of the company's goods and services, as well as doing
market research to identify their target demographic. Tesco employs "relationship marketing" to
reach its goals and objectives. Relationship marketing is a sort of marketing that focuses on building
deeper ties with customers in order to promote brand loyalty over time. Relationship marketing
focuses on customer pleasure and retention rather than sales when creating marketing initiatives.
Forsey (2019)
Sales: Tesco's sales department is divided into categories, with sales personnel selling in-store, sales
representatives travelling to clients, and telesales selling over the phone.
Finance: Tesco's finance department keeps track of the company's financial performance. They also
make financial judgments based on a comparison of expected and actual performance. Furthermore,
the finance department is always in charge of deciding whether or not to invest more in Tesco and
whether or not there are the finances to do so. This is where they compare the financial condition in
prior years to the current financial condition. (Tesco Annual Reports and Accounts, 2019)
Customer Service: Customer service personnel assist clients with complaints and questions by
providing them with information about what they require assistance with or want to learn more
about. Tesco has a customer service phone number where customers may get help with issues such
as online grocery shopping, Clubcard support, product support, and more. Customers will not be left
with problems and will be satisfied, resulting in increased customer loyalty.
Administration: The administrative staff keeps track of everything and is in charge of sharing and
monitoring the data. Tesco carries a wide variety of products, from gadgets to food. Working for
Tesco's admin team has the advantage of allowing you to specialise in a specific area. "If you like
fashion, you might be interested in working in our clothing company." This demonstrates Tesco's
desire for their administrative staff to be happy and at ease in whichever area they work in.
Tesco has been voted Britain’s favourite supermarket by customers for the last 5 years and have
around 4,000 stores in the UK and employs 450,000 people. Tesco is considered a large organisation.
They have around 7,000 stores worldwide in 2019 whilst employing over 500,000 people worldwide
where over half of their employees are in the UK and having over 16 million Clubcard members,
showing they are a brand loyal business.
1
, Jake Watkins
Unit 8 Assignment 1
Task 2: Workforce Planning:
Workforce planning is about generating information through the process of analysing and
forecasting its workforce to determine the steps the business must take to prepare for future
employing needs.
Tesco assesses their workforce planning needs by analysing the long-term goals of the business. Will
this employee be with us long term? Will these employees help us meet objectives? Tesco values a
detailed and intricate CV that displays the individuals’ skills and expertise in the role they are
applying for. Moreover, the company also provides a ‘job match’ tool on their careers page on their
website so applicants who are applying for Tesco can see what functional area they would fit in
before applying.
Tesco recruits’ staff for various different reasons. Season demand being one of them. Tesco has a
massive surge during the seasonal period especially Christmas, so they need to hire temporary
seasonal staff to cope with this demand, Tesco have said they need colleagues to deliver great
customer service as well. Furthermore, Tesco recruit more staff as well so new skills and ideas can be
bought into the business, it allows current and new employees to be creative and offer their skills
into the business.
However, seasonality can mean that staff turnover can be high. A lot of temporary staff means that
lots of staff leave at the end of their seasonal period so turnover is exceedingly high, turnover is not
only high because of this but because there is a lack of motivation as it is constantly busy and
draining for employees, so staff end up leaving to find a job elsewhere where their creativity is
valued and can be expressed. Tesco should train their staff appropriately so that motivation does not
decrease and so they know what they are doing.
Task 3: Recruitment Methods
Tesco advertise vacancies digitally, on their careers web page where applicants are asked to submit a
CV, sometimes potential video applications or if you are successful, you can be asked to go in for a
face-to-face interview. Tesco used the face-to-face method to adapt to covid when people were in
lockdown but using online methods of recruitment in general is very good because everyone is
online nowadays, and it is extremely accessible. However, it can attract bad candidates as it is so
easy to apply online so people may apply for the sake of it, meaning that the business will not have a
lot of qualified employees to choose from, making it harder for them to find employees that will
represent the business’s values well, leading to success being unachievable.
Furthermore, technology is the basis of the recruitment process as I have stated above that a lot of it
done online, apart from the actual interview. This is because covid has eased now so Tesco have
distanced themselves from video interviews as they can now meet candidates in person for an
interview. Online recruitment methods fasten the process up as candidates can fill out the Tesco
form on their careers page, Tesco will provide feedback if they are successful or not and can then
invite them for an interview, so it is reasonably quick thanks to the help of technology.
The benefit of Tesco using external agencies is that it brings a fresh perspective to the brand,
creative thoughts are implemented into the business through the agencies as well as other
stakeholders within a business, this ensures creativity is not blocked out. However, sometimes the
agencies can take control too much and end up directing the business in the wrong direction. In
addition, the recruitment process is extremely important in many different ways. Tesco needs to
attract motivated, qualified staff who possess a strong work ethic, so the values of the brand are
2
