Case
Case Study 1, Matrices, Publix Supermarkets, BUSI 690
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Pages
22
Grade
A
Uploaded on
23-01-2023
Written in
2022/2023
This Case Study provides historical background, existing mission objectives, a new mission statement, and a projected strategy for Publix Supermarkets. A SWOT, TOWS, PESTEL, and competitive forces matrix is constructed to align future strategic objectives. Comparisons are made with Kroger and Wal-Mart in the supermarket industry. Meets requirements of Case Study 1 in BUSI 690.
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Institution
Liberty University
Course
BUSI 690 (BUSI690)
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Written for
- Institution
-
Liberty University
- Course
-
BUSI 690 (BUSI690)
Document information
- Uploaded on
- January 23, 2023
- Number of pages
- 22
- Written in
- 2022/2023
- Type
- Case
- Professor(s)
- Hix
- Grade
- A
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Case Studies 1-3, Publix Supermarkets, BUSI 690
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