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GCSE OCR Media Studies Theories Summary

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This is a GCSE Media Studies Theory Summary pack. All theories have been summarise to flashcards for quick and effective learning. By referencing these theories within essays you will be securely aiming for those top mark bands! THEORIES INCLUDED: Codes and Conventions, Signs and Signifiers, Uses a...

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Available practice questions

Flashcards 11 Flashcards
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Some examples from this set of practice questions


Codes and Conventions are a collection of …

Answer: Narratives, images, values, ideas, characters, musical scores, settings and props


A signifier is …

Answer: the physical form, which we see or hear ( like words, diagrams, pictures)


The meaning created by the signifier is called the …

Answer: Signified


What are the 4 uses and gratifications of the media?

Answer: - Information - Personal Identity - Integration and Social Attraction - Entertainment


The hypodermic syringe theory suggests that the media is like a syringe which injects …….

Answer: Ideas, attitudes and beliefs into the audience


The Two step flow theory suggests …

Answer: - We are more likely to be affected by the media if we discussed it with others - Our opinions are affected by the way people around us have viewed the media

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