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BTEC LEVEL 3 Business - (P3) Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans

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(P3) Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. In this assignment I've done a business called Pizza Hut, and I've explained how marketing research contributes of the development in the marketing plans. It's details and up to satisfactory.

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Uploaded on
April 22, 2016
Number of pages
5
Written in
2014/2015
Type
Essay
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Marketing research is the notion of collecting valuable information from the
public of where the business will open, and the information will be about their
opinions of the product and service that the business will provide. The
information gathered from the research helps the entrepreneurs whether to open
the business in the market. It also helps the entrepreneurs which type of
business they should open with the chosen products and services which were
researched by asking the people in the public. Companies carry out marketing
research because they want to know the background information before starting
the business. In this case they could review the geographic area if it's suitable for
the business to open. The business entrepreneurs could ask people questions
about their services and products and this will give them an open up view and it
will help them on what type of business they should set up.

Marketing research is an important factor getting to know your customers,
competitors and the market environment. Marketing research is important
because it enables the entrepreneur to research about your customer and the
market. Market research helps the company by minimizing the risk of entering a
new market. Another point is that market research helps you know what the
customers want for themselves and the services, where they want the business
to be located at a specific place they desire to prefer, and lastly the right price
for the customers to afford. The purpose of marketing research is to be able to
get a understandable information about the market and this could help the
entrepreneurs what to adjust to the business to make it work with the new
market, and this will help the entrepreneurs of the understanding of the
customers’ needs and costs.

Marketing research is important for gathering information about the customers in
that specific location. Marketing research will carry out a method to ask the
people in the public about what type of products they would like to have, and
then it's the business opportunity to build upon it. There would be questions
regarding the products, price, service and quality of the business and how they
would provide it, and the customers will provide the answer for it. The business
needs to understand the customers need for their welfare, therefore the market
research will give them an open answer and help the business with what choices
to make. Marketing research can also be done to analyze the existing customers
and ask them questions about the products and services that the business
provide, and what can the business do to make changes to the business and
make it better for customers. For example Pizza hut analyzes the business
profits by doing market research with their existing customers. The question
Pizza hut ask in the research is their preferences for going to any other fast food
restaurants, their experience at dining in Pizza hut, and this gives Pizza hut a
broad image on what to do to make the restaurant much more better to retain
more customers instead of abolishing the customer.

Knowing your competitors are important so that you will know what they offer
and it can help the business make the product, service and marketing more
known. The business can use the information to create strategies that will give
you an advantage over the competitors weaknesses and it can help the business

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