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nformationispower
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rightformatis essentialfor
decisionmakers
thatcollect
Creatingprocedures
Formsofinformation
Igtunes
hformation Organizedand
visualised
theMarketingResearchprocess Primary Research 8 Traditional Marketing SMAProject
Define Definethe Researchproblem Companywebsite
L
Establish Establish
theresearchdesign Focus
group
Personalobservation
iii iii
Collect data
Collectpriman
Analyze Analyzedata
Consumer Psychology Act Independently Marketers Whoareourcostumes
Behavior Sociology Influencebyaction 3 question Whatdotheyvalue
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betterthanourcompetitors
ftp.psyoograpnes Behavorial
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