1. Why does marketing have a limited role according to the article of Workman?
2. How to make sure, as a marketing employee, you are not being left out in the
organization?
3. Describe this model:
4. What are benefits of having ‘gates’ in the innovation process?
5. The stage gate model has been around for 4 decades but still 40% of new products
fail at the launching stage. Why is that?
6. Does use of social network sites improve NPD performance?
7. What is the main conclusion of lecture 4; What is the role of marketing experts in
NPD?
8. Name the 2 sources of new product ideas.
9. Should we ask customers for new product ideas (Kleef et al)? (contains 3 elements)
2. How to make sure, as a marketing employee, you are not being left out in the
organization?
3. Describe this model:
4. What are benefits of having ‘gates’ in the innovation process?
5. The stage gate model has been around for 4 decades but still 40% of new products
fail at the launching stage. Why is that?
6. Does use of social network sites improve NPD performance?
7. What is the main conclusion of lecture 4; What is the role of marketing experts in
NPD?
8. Name the 2 sources of new product ideas.
9. Should we ask customers for new product ideas (Kleef et al)? (contains 3 elements)
