1. Introduction - Set out the current situation the business is in
- Identify the options that the report will cover
- Remember to write in the context of the scenario
2. Current Business Set the context of the business, identifying any of the following
position reference in the case study:
- Current situation; e.g. market they operate in,
products/services etc.
- Market Trends; e.g. market growth / decline, skills gaps etc.
- Competition; e.g. position in the market, threats, closest
competitors etc.
3. Financial Trends Analyse the financial data provided for the current situation:
- Analyse any trends if it provides current and past data e.g.
profitability
- Analyse any trends if it provides business and market data
e.g. revenue
4. Implications for 4.1 - Implications for Human Resources:
Resources
- The implications on HR; e.g. recruitment, training, upskilling
etc.
4.2 - Implications for Physical Resources:
- The implications on physical resources; e.g. premises,
vehicles, equipment etc.
4.3 - Implications for Financial Resources:
- How much will each venture cost? (start-up/ running costs)
What sources of finance are needed / available?
4.4 - Implications for Time:
- How long does each venture take to launch / become
lucrative?
5. Key Factors and Complete a SWOT Analysis of Option 1
Risks
Complete a SWOT Analysis of Option 2
Throughout the analysis of both options you should include:
- Links to the size and scale of the business
- Links to the timescale of the option
- Links to the aims and objectives of the business
- Links to the nature of the business, the market and
competitiveness