HOOTSUITE SOCIAL MARKETING
CERTIFICATION EXAM QUESTIONS WITH
CORRECT ANSWERS
How many photos will fully populate Twitter media gallery? Correct Answer 6 tweets
with photos or videos
How many characters of Twitter bio field appear to customers in search engine results?
Correct Answer 140 characters
Where to share branded hash tag for Twitter? Correct Answer Bio area
Twitter Lists can Correct Answer Can be public or private
What is a Twitter list Correct Answer a curated group of Twitter accounts
Profile Picture Correct Answer (1) use a logo that people associate with your business
(2) Looks good thumbnail size
(3) logo best choice
Your Twitter "Likes" tab allows you to: Correct Answer curate and display tweets from
others that you have liked and find valuable
Private Twitter Lists are a great way to Correct Answer keep up with competitors'
content without publicly following them.
On your FB Business page, which feature would you use if you want to provide your
followers with the ability to shop now, sign up, or contact your organization? Correct
Answer Call-to-action button
The FB page moderation feature: Correct Answer prevents comments that contain
certain words from being posted.
Let's you segment your company offerings by target market and are a great way to
focus on different products separately so you can modify positioning and messaging.
Correct Answer LinkedIn Showcase Pages
You should keep the information on your LinkedIn profile fairly sparse so people are
compelled to navigate to your website for more information about your company.
(True/False) Correct Answer False
Instagram allows you to include clickable links in the following area(s): Correct Answer
Website Field
, Instagram doesn't offer many options for formatting your bio within the app, but there is
a workaround for adding line breaks to your bio description to make it easier to read.
What is that workaround? Correct Answer Draft your bio using the notes app on your
device, then paste your formatted copy into the bio field.
When optimizing your YouTube page, what do you use for grouping together relevant
videos so viewers progress naturally from video to video, thus generating more views
through their session. Correct Answer Playlists
Tools for tactical success. Correct Answer up Content, Right Relevance, Buzzsumo,
Flash stock, Hoot suite
What are two factors to consider when figuring out scheduling of content. Correct
Answer Timing and Key Dates
You should keep your brand voice consistent. (T/F) Correct Answer True
Social media objectives should: Correct Answer Adhere to the S.M.A.R.T. framework
What does S.M.A.R.T. stand for? Correct Answer specific, measurable, achievable,
resourced, time-bound
When pitching your budget to decision makers, focus on conveying two things: Correct
Answer (1) demonstrate ROI from the current year, and (2) showcase the value of the
initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: Correct Answer paid, owned, earned
What has become increasingly important because of the decline of organic views AND
because of the overall increase in the volume of content being published on social
channels. Correct Answer Paid tactics.
Brand voice/persona should be developed after your social strategy has been
implemented for 6 months to see what kind of voice/persona occurs naturally. (True or
False) Correct Answer False
What element of a Crisis Management Plan defines the process that should unfold once
an issue or crisis is identified? Correct Answer Decision Tree
What are the 3 R's that help you evaluate advocacy candidates? Correct Answer
relevance, reach, and resonance
In the 3 R's of evaluating advocacy candidates, what does resonance refer to? Correct
Answer The level of engagement they have with their audience.
CERTIFICATION EXAM QUESTIONS WITH
CORRECT ANSWERS
How many photos will fully populate Twitter media gallery? Correct Answer 6 tweets
with photos or videos
How many characters of Twitter bio field appear to customers in search engine results?
Correct Answer 140 characters
Where to share branded hash tag for Twitter? Correct Answer Bio area
Twitter Lists can Correct Answer Can be public or private
What is a Twitter list Correct Answer a curated group of Twitter accounts
Profile Picture Correct Answer (1) use a logo that people associate with your business
(2) Looks good thumbnail size
(3) logo best choice
Your Twitter "Likes" tab allows you to: Correct Answer curate and display tweets from
others that you have liked and find valuable
Private Twitter Lists are a great way to Correct Answer keep up with competitors'
content without publicly following them.
On your FB Business page, which feature would you use if you want to provide your
followers with the ability to shop now, sign up, or contact your organization? Correct
Answer Call-to-action button
The FB page moderation feature: Correct Answer prevents comments that contain
certain words from being posted.
Let's you segment your company offerings by target market and are a great way to
focus on different products separately so you can modify positioning and messaging.
Correct Answer LinkedIn Showcase Pages
You should keep the information on your LinkedIn profile fairly sparse so people are
compelled to navigate to your website for more information about your company.
(True/False) Correct Answer False
Instagram allows you to include clickable links in the following area(s): Correct Answer
Website Field
, Instagram doesn't offer many options for formatting your bio within the app, but there is
a workaround for adding line breaks to your bio description to make it easier to read.
What is that workaround? Correct Answer Draft your bio using the notes app on your
device, then paste your formatted copy into the bio field.
When optimizing your YouTube page, what do you use for grouping together relevant
videos so viewers progress naturally from video to video, thus generating more views
through their session. Correct Answer Playlists
Tools for tactical success. Correct Answer up Content, Right Relevance, Buzzsumo,
Flash stock, Hoot suite
What are two factors to consider when figuring out scheduling of content. Correct
Answer Timing and Key Dates
You should keep your brand voice consistent. (T/F) Correct Answer True
Social media objectives should: Correct Answer Adhere to the S.M.A.R.T. framework
What does S.M.A.R.T. stand for? Correct Answer specific, measurable, achievable,
resourced, time-bound
When pitching your budget to decision makers, focus on conveying two things: Correct
Answer (1) demonstrate ROI from the current year, and (2) showcase the value of the
initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: Correct Answer paid, owned, earned
What has become increasingly important because of the decline of organic views AND
because of the overall increase in the volume of content being published on social
channels. Correct Answer Paid tactics.
Brand voice/persona should be developed after your social strategy has been
implemented for 6 months to see what kind of voice/persona occurs naturally. (True or
False) Correct Answer False
What element of a Crisis Management Plan defines the process that should unfold once
an issue or crisis is identified? Correct Answer Decision Tree
What are the 3 R's that help you evaluate advocacy candidates? Correct Answer
relevance, reach, and resonance
In the 3 R's of evaluating advocacy candidates, what does resonance refer to? Correct
Answer The level of engagement they have with their audience.
