CoolBlue
Lucas Beentjes
500856560
Ce2m1
Docent: Paul Vink
07-04-2022
Inhoudsopgave
Introductie..................................................................................................................................................... 2
Beschrijving..........................................................................................................................................................2
, Missie en visie.......................................................................................................................................................3
Communicatie......................................................................................................................................................3
Strategie...............................................................................................................................................................3
Geschiedenis.........................................................................................................................................................3
De psychologie van een merk......................................................................................................................... 5
Identificatie...........................................................................................................................................................5
Differentiatie........................................................................................................................................................5
Mentaal construct................................................................................................................................................5
Relationship partner.............................................................................................................................................6
Drijvende kracht...................................................................................................................................................6
Brand Awareness..................................................................................................................................................7
Brand image.........................................................................................................................................................7
Corporate Social Responsibility...................................................................................................................... 8
Consumentenervaring..........................................................................................................................................9
Customer journey........................................................................................................................................ 10
Fase 1: See..........................................................................................................................................................10
Fase 2: Think.......................................................................................................................................................10
Fase 3: Do...........................................................................................................................................................10
Fase 4: Care........................................................................................................................................................11
Conclusie en aanbeveling............................................................................................................................. 12
Conclusie............................................................................................................................................................12
Aanbeveling........................................................................................................................................................12
Literatuurlijst............................................................................................................................................... 13
Introductie
Beschrijving
CoolBlue is van oorsprong een e-commerce bedrijf, een bedrijf dat producten verhandelt via
het internet. Deze onderneming verkoopt consumentenelektronica én bezorgt het aan huis in
2
Lucas Beentjes
500856560
Ce2m1
Docent: Paul Vink
07-04-2022
Inhoudsopgave
Introductie..................................................................................................................................................... 2
Beschrijving..........................................................................................................................................................2
, Missie en visie.......................................................................................................................................................3
Communicatie......................................................................................................................................................3
Strategie...............................................................................................................................................................3
Geschiedenis.........................................................................................................................................................3
De psychologie van een merk......................................................................................................................... 5
Identificatie...........................................................................................................................................................5
Differentiatie........................................................................................................................................................5
Mentaal construct................................................................................................................................................5
Relationship partner.............................................................................................................................................6
Drijvende kracht...................................................................................................................................................6
Brand Awareness..................................................................................................................................................7
Brand image.........................................................................................................................................................7
Corporate Social Responsibility...................................................................................................................... 8
Consumentenervaring..........................................................................................................................................9
Customer journey........................................................................................................................................ 10
Fase 1: See..........................................................................................................................................................10
Fase 2: Think.......................................................................................................................................................10
Fase 3: Do...........................................................................................................................................................10
Fase 4: Care........................................................................................................................................................11
Conclusie en aanbeveling............................................................................................................................. 12
Conclusie............................................................................................................................................................12
Aanbeveling........................................................................................................................................................12
Literatuurlijst............................................................................................................................................... 13
Introductie
Beschrijving
CoolBlue is van oorsprong een e-commerce bedrijf, een bedrijf dat producten verhandelt via
het internet. Deze onderneming verkoopt consumentenelektronica én bezorgt het aan huis in
2
