CASE ANALYSIS FORMAT/GUIDELINES FOR LIVE CASE
Shown below is the format that your case analysis MUST be in. You should number
and label each section and each item in each section. The body of the paper should
be approximately 10 - 15 pages of text double spaced with appropriate font size.
Supporting information and references should be included at the end of the paper and
not counted towards the page text guideline.
TITLE OF CASE
A. EXECUTIVE SUMMARY (10%)
.This section should provide an overview of the most important findings of your analysis.
This section should be limited to one page.
B. HISTORICAL OVERVIEW (10%)
Provide an overview of the company including products they produce and/or
services they provided.
This section is typically 1 to 1 ½ pages.
C. ANALYSIS OF ECONOMY AND INDUSTRY (10%)
Discuss the relationship of economic conditions to industry sales. For example, when
the economy is growing do industry sales increase or decrease? How much of a factor
are economic condition to industry sales? In addition, discuss significant industry issues
and indicate what portion of industry sales are captured by the company.
This section is typically 1 – 2 pages long.
D. SWOT ANALYSIS (15%)
Discuss significant company:
- Strengths
- Weaknesses
- Opportunities
- Threats
This section is typically 2 – 3 pages.
E. FORECAST OF ECONOMY, INDUSTRY, AND COMPANY (20%)
Provide a forecast of the economy and industry. Do not develop your own forecast
, but use one already provided by the government/think tank/industry organizations.
Using regression analysis or some other appropriate method, forecast
sales for the company.
This section is typically less than 1 page.
F. PRO-FORMA INCOME STATEMENT AND BALANCE SHEET (10)
Based on your sales forecast, develop a simplified pro-forma income statement
and balance sheet and briefly discuss areas of importance.
This section is typically 1-2 pages in length.
G. RECOMMENDATIONS AND CONCLUSIONS (20)
After analyzing historical and future economic, industry, and company factors,
discuss the appropriate recommendations the company should take in the future.
This section should be a minimum of two pages.
SUPPORT INFORMATION (5%)
CHARTS AND GRAPHS
Any charts and graphs not in the body of the paper should be placed here.
REFERENCES
All references should be listed in this section.
, Amazon Executive Case Analysis
A case report prepared for
MG 495 Business Policy
Names
Items to Complete (Will not be included in paper, just reference)
Shown below is the format that your case analysis MUST be in. You should number
and label each section and each item in each section. The body of the paper should
be approximately 10 - 15 pages of text double spaced with appropriate font size.
Supporting information and references should be included at the end of the paper and
not counted towards the page text guideline.
TITLE OF CASE
A. EXECUTIVE SUMMARY (10%)
.This section should provide an overview of the most important findings of your analysis.
This section should be limited to one page.
B. HISTORICAL OVERVIEW (10%)
Provide an overview of the company including products they produce and/or
services they provided.
This section is typically 1 to 1 ½ pages.
C. ANALYSIS OF ECONOMY AND INDUSTRY (10%)
Discuss the relationship of economic conditions to industry sales. For example, when
the economy is growing do industry sales increase or decrease? How much of a factor
are economic condition to industry sales? In addition, discuss significant industry issues
and indicate what portion of industry sales are captured by the company.
This section is typically 1 – 2 pages long.
D. SWOT ANALYSIS (15%)
Discuss significant company:
- Strengths
- Weaknesses
- Opportunities
- Threats
This section is typically 2 – 3 pages.
E. FORECAST OF ECONOMY, INDUSTRY, AND COMPANY (20%)
Provide a forecast of the economy and industry. Do not develop your own forecast
, but use one already provided by the government/think tank/industry organizations.
Using regression analysis or some other appropriate method, forecast
sales for the company.
This section is typically less than 1 page.
F. PRO-FORMA INCOME STATEMENT AND BALANCE SHEET (10)
Based on your sales forecast, develop a simplified pro-forma income statement
and balance sheet and briefly discuss areas of importance.
This section is typically 1-2 pages in length.
G. RECOMMENDATIONS AND CONCLUSIONS (20)
After analyzing historical and future economic, industry, and company factors,
discuss the appropriate recommendations the company should take in the future.
This section should be a minimum of two pages.
SUPPORT INFORMATION (5%)
CHARTS AND GRAPHS
Any charts and graphs not in the body of the paper should be placed here.
REFERENCES
All references should be listed in this section.
, Amazon Executive Case Analysis
A case report prepared for
MG 495 Business Policy
Names
Items to Complete (Will not be included in paper, just reference)
