Introduction
(M1) This PowerPoint will analyse the effectiveness of various digital
communication methods. The 3 types of ads that will be discussed
heavily email advertising, social media advertising, SEO (Search engine
optimisation) (D1)This task entails debating the key factors that the
digital environment has on customer decisions.
, effectiveness of different digital delivery methods
• Emails advertising – This is one of the most commonly used digital communication cannel. It ref
act of writing and sending, via email, commercial messages. Most of the time those emails will
to a big list of consumer’s emails, which the company has gathered with the help of their marke
campaigns or have purchased form another company. It is a form of broadcasting marketing me
all the people subscribed to it. This emails usually are aimed to get new customers or to encour
current customers to buy again.
• Social media marketing – With the rise of networking websites and social media platforms like T
Facebook and Instagram, marketing product and services on social medial websites has become
extremely popular and now is a requirement of any serious business. Facebook on its own has m
one billion active users, creating an opportunity for marketers to reach a significant part of the
population. Businesses use those platforms to reach current and potential customers, employe
bloggers, journalists and the general public. The devices sued with this delivery method are com
laptops, tablets, smartphones and smart watches. But statistics show that there is a trend towa
mobile devices - more and more people prefer to use their mobile devices to access not only so
media but also the web.
• Search engine marketing (SEM) - This delivery method involves the usage of paid adverts that a
search engines (Google, Bin, Ask) result pages. The ads appear in the result page when the cons
searches for keywords which are related to the product. They can also be influenced by matrice
physical location. These ads can appear in a number of forms, some of them are text based and
while others like Shopping ads can be more visual. Those ads can content pictures as well as the
important product information and reviews. SEM is believed to be one of the best for ways to g
business, in the today’s competitive environment. With hundreds of thousands business online
hard to get recognised. SEM is the most effective way to grow a business and promote the
product/service provided.
(M1) This PowerPoint will analyse the effectiveness of various digital
communication methods. The 3 types of ads that will be discussed
heavily email advertising, social media advertising, SEO (Search engine
optimisation) (D1)This task entails debating the key factors that the
digital environment has on customer decisions.
, effectiveness of different digital delivery methods
• Emails advertising – This is one of the most commonly used digital communication cannel. It ref
act of writing and sending, via email, commercial messages. Most of the time those emails will
to a big list of consumer’s emails, which the company has gathered with the help of their marke
campaigns or have purchased form another company. It is a form of broadcasting marketing me
all the people subscribed to it. This emails usually are aimed to get new customers or to encour
current customers to buy again.
• Social media marketing – With the rise of networking websites and social media platforms like T
Facebook and Instagram, marketing product and services on social medial websites has become
extremely popular and now is a requirement of any serious business. Facebook on its own has m
one billion active users, creating an opportunity for marketers to reach a significant part of the
population. Businesses use those platforms to reach current and potential customers, employe
bloggers, journalists and the general public. The devices sued with this delivery method are com
laptops, tablets, smartphones and smart watches. But statistics show that there is a trend towa
mobile devices - more and more people prefer to use their mobile devices to access not only so
media but also the web.
• Search engine marketing (SEM) - This delivery method involves the usage of paid adverts that a
search engines (Google, Bin, Ask) result pages. The ads appear in the result page when the cons
searches for keywords which are related to the product. They can also be influenced by matrice
physical location. These ads can appear in a number of forms, some of them are text based and
while others like Shopping ads can be more visual. Those ads can content pictures as well as the
important product information and reviews. SEM is believed to be one of the best for ways to g
business, in the today’s competitive environment. With hundreds of thousands business online
hard to get recognised. SEM is the most effective way to grow a business and promote the
product/service provided.
