Unit 10 – P3,P5&M1
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
PLANNING A MARKET RESEARCH
The product that I’m going to do a market research on is called NIVEA Rich
Nourishing Strawberry flavoured lotion.
The purposes or objectives of marketing research for NIVEA.
To identify the consumers’ needs and expectations for the NIVEA lotion and
also to know the targeted potential buyers.
Seek maximum information about the consumer, i.e. to know consumers’
income range, their location, buying behaviour, etc.
Know the nature and extent of competition and also the strength and
weaknesses of the competitors which NIVEA will have to search for new
marketing opportunities.
Facilitate company to select suitable sales promotion measures and test the
effectiveness of the sales promotion techniques.
Aids the company to select a suitable media for advertising and find out the
overall impact of advertising.
Help the marketing manager to decide about the quality of the new lotion,
product modification, packaging, pricing, branding, etc.
Brief Research introduction
Firstly I stated out the purpose or objectives of carrying the market research of the
new NIVEA lotion for both males and females. The objectives clearly state the aims
of the whole process. This new NIVEA Rich Nourishing Strawberry flavoured Lotion
is to be described as a unisex product whereby any gender can use it. Introducing
this product will make way for the business to sell it at NIVEA outlets throughout the
world globe and this product is suitable for the whole seasons. To commercialise this
1
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
PLANNING A MARKET RESEARCH
The product that I’m going to do a market research on is called NIVEA Rich
Nourishing Strawberry flavoured lotion.
The purposes or objectives of marketing research for NIVEA.
To identify the consumers’ needs and expectations for the NIVEA lotion and
also to know the targeted potential buyers.
Seek maximum information about the consumer, i.e. to know consumers’
income range, their location, buying behaviour, etc.
Know the nature and extent of competition and also the strength and
weaknesses of the competitors which NIVEA will have to search for new
marketing opportunities.
Facilitate company to select suitable sales promotion measures and test the
effectiveness of the sales promotion techniques.
Aids the company to select a suitable media for advertising and find out the
overall impact of advertising.
Help the marketing manager to decide about the quality of the new lotion,
product modification, packaging, pricing, branding, etc.
Brief Research introduction
Firstly I stated out the purpose or objectives of carrying the market research of the
new NIVEA lotion for both males and females. The objectives clearly state the aims
of the whole process. This new NIVEA Rich Nourishing Strawberry flavoured Lotion
is to be described as a unisex product whereby any gender can use it. Introducing
this product will make way for the business to sell it at NIVEA outlets throughout the
world globe and this product is suitable for the whole seasons. To commercialise this
1
