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UNIT 10 M3&D2 - analyse own research and findings and make recommendations on how marketing strategies could be adapted & evaluate the findings from t

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For M3, learners should analyse their own research findings, drawing conclusions and making recommendations for ways in which marketing strategies should be adapted to accommodate research findings. Work for D1 and D2 should draw together work from M1, M2 and M3 as learners evaluate the application of selected research methods and make recommendations for improvements in research methodology based on their findings. In this respect learners are refining their strategies for market research as well as the marketing strategies themselves.

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Unit 10 – M3&D2

FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.

USE SENSIBLE.




Analysing the research findings
The NIVEA organisation had a product review which was categorised in to the types
of worker that participated in taking the survey. 50% of the outcome was positive and
25% for neutral and negative was stated. The type of potential candidates that took
part in doing the survey are nurses, sales assistant, students, footballers, pharmacist
and unemployed Reasons for having a 50% positive review was probably because
most of the participants using NIVEA more often, for instance footballers use NIVEA
after a football match hence that is why it is favourable. However the negative review
which was 25% came mostly for instance, from the unemployed candidates whereas
they are unable to purchase the product due to the lack of finance. Lastly is the
neutral review which was also 25% whereby generally this review came from the
middle working class that include the sales assistant and nurses. The middle class is
a social group between the upper and working classes, including professional and
business.

.`Another product review is about the gender. 55% were female and 45% were
males. Reasons for having more females than males interested in the new
Strawberry NIVEA lotion is probably because females are more interested in
cosmetics than males. Statistically wise, it is stated that 64% of females use
cosmetics than male thenextweb.com. Amongst the 20 surveys I carried out, 11
were females and 9 were males. This indicates that the females will purchase the
new NIVEA Strawberry lotion more than the males with 10% more. Also this
indicates that females are will to try new things whereas males are not interested.

Another review that I did was about the age range interpretation. This review
indicates that the survey was mainly favourable by the 21-30 group with a
percentage of 45%. This is because the age range is more in to the cosmetics
compared to the others. Also for this age range, this group shows that it is will to try
out new things and spend money on the lotion. Another reason was because the
scent and flavour of the strawberry that emerges from the product. Also it is referred
that women use it a way to be expressive (thoughtcatalog.com) NIVEA product
and is also in the middle class however the 31-40 age group was the least with a

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Hey guys, all of you studying BTEC out there know how frustrating it can get with all those assignments. While studying myself I always wished there was someone to help me with my assignments and even having a template can make it twice as easy at times, so, here you go. I have every major unit. Use sensible guys.

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