Aila Kubat
11 oktober 2019
Media theory
Part 1
Students know what the concepts agenda setting, framing, metaphor, selection, salience, and spin
are, and how to identify these notions in the construction of daily news.
Agenda setting:
Sometimes referred to as ‘the ability to tell the public what issues are important’, this is the
agenda setting function of the mass media. When the media directs the publics attention
to particular issues that fit news priorities and, in doing so, influence public opinion.
So in other words, trying to make the public think what you want them to think.
Example: Headlines
Framing:
Portraying something in a certain way, which makes the view on it limited.
Example: Crime is a virus / Crime is a preditor
Metaphor:
A metaphor clarifies an object or idea by describing it in terms of something else with
similar characteristics.
Example: “The snow is a white blanket.” = “The snow is white.”
Selection, salience and spin:
Selection: Certain elements are chosen and, others aren’t
Salience: Making certain elements more noticeable, visible, striking than others.
Spin: Giving something a particular twist whereby you place the object in a desirable
perspective.
Example: every article ever ; )
Summary, Pagina 19
11 oktober 2019
Media theory
Part 1
Students know what the concepts agenda setting, framing, metaphor, selection, salience, and spin
are, and how to identify these notions in the construction of daily news.
Agenda setting:
Sometimes referred to as ‘the ability to tell the public what issues are important’, this is the
agenda setting function of the mass media. When the media directs the publics attention
to particular issues that fit news priorities and, in doing so, influence public opinion.
So in other words, trying to make the public think what you want them to think.
Example: Headlines
Framing:
Portraying something in a certain way, which makes the view on it limited.
Example: Crime is a virus / Crime is a preditor
Metaphor:
A metaphor clarifies an object or idea by describing it in terms of something else with
similar characteristics.
Example: “The snow is a white blanket.” = “The snow is white.”
Selection, salience and spin:
Selection: Certain elements are chosen and, others aren’t
Salience: Making certain elements more noticeable, visible, striking than others.
Spin: Giving something a particular twist whereby you place the object in a desirable
perspective.
Example: every article ever ; )
Summary, Pagina 19
