Newtown Computer Repair
Jeffery Avenue,
Newtown, SY16 8QD, Wales
https://www.newtowncomputerrepair.com
Version 13
29/05/2021
Prepared by Email Date
Katy Burton 29/05/2021
Page 1
, Contents
Business Summary.................................................................................................................................3
Our Company.....................................................................................................................................3
Mission Proclamation........................................................................................................................3
Vision Statement...............................................................................................................................3
The Challenge........................................................................................................................................3
Problem.............................................................................................................................................3
Opportunities.....................................................................................................................................4
Risks...................................................................................................................................................4
Situational Analysis................................................................................................................................4
Concept..............................................................................................................................................4
Customers..........................................................................................................................................5
Competitors.......................................................................................................................................5
Compatibility.....................................................................................................................................5
Content..............................................................................................................................................6
Cash...................................................................................................................................................6
Swot Analysis.....................................................................................................................................6
Research................................................................................................................................................7
Purpose and Objectives.....................................................................................................................7
Organizing the collection of data.......................................................................................................7
Techniques for gathering...................................................................................................................7
Research sample size.........................................................................................................................8
Results of the research......................................................................................................................8
Conclusions........................................................................................................................................8
Recommendations.............................................................................................................................8
Limitations.........................................................................................................................................8
Marketing Goals....................................................................................................................................8
Short term Goal.................................................................................................................................8
Long term Goal..................................................................................................................................8
Target Market........................................................................................................................................8
Demographic.....................................................................................................................................8
Psychographic....................................................................................................................................9
Marketing Strategy................................................................................................................................9
Unique Selling Proposition.................................................................................................................9
Page 2