by
Name Student number Contact details
Date of submission:
2022-09-07
1
The Dail-a-Surprize case study details a customer-centric gift delivery service and online gift shop that has experienced booming growth. The organisation focuses on growing the business through diversification. They add new features to existing products that add more value, expand the product line, implement new technology, and focuses on the current market segments. The report's purpose is to evaluate the opportunities the business was challenged with and how the company solved these problems. A potential investment decision to expand the gift delivery shop geographically has emerged, and the management is challenged to make a decision.
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