Book Title:
Author(s):
Some examples from this set of practice questions
1.
What is Marketing
Answer: is the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
2.
What is a Exchange
Answer: the trade of things of value between a buyer and a seller
3.
What is a Market
Answer: A market consists of people with both the desire and the ability to buy a specific offering.
4.
What are needs
Answer: Things people need to survive(Food, Water Shelter)
5.
What are wants
Answer: Wants are items not necessary for survival, typically shaped by culture
6.
What is a target market
Answer: The audience that your product is designed for. ex: (baby clothing commercial target parents)
7.
Marketing Mix
Answer: The four P\'s: product, price place, promotion.
8.
What are environmental forces
Answer: Uncontrollable factors split into five categories: Social. Competitive, Economic, Regulatory and Technological
9.
What is customer value
Answer: the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
10.
what is relationship marketing
Answer: Relationship marketing links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller kadenlowery. Stuvia facilitates payment to the seller.
No, you only buy these notes for $4.99. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
93608 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
