Explore how innovation and
enterprise contribute to the
success of ITV
, What is innovation and enterprise?
Innovation is the creation, development and Enterprise is identifying opportunities to develop
implementation of a new product, process or service. business activities
Businesses can innovate in several ways such as: This can be done through:
➢ Creative Process - A staged approach to ➢ Lateral - approaching subjects from alternative
creativity which does not happen by accident. perspectives
➢ Product or service development ➢ Blue sky thinking - approaching subjects with
➢ Successfully exploiting a new idea no restrictions on perspectives
➢ Adding value to products or services to ➢ Serendipity - something that happens by
differentiate from competitors chance
enterprise contribute to the
success of ITV
, What is innovation and enterprise?
Innovation is the creation, development and Enterprise is identifying opportunities to develop
implementation of a new product, process or service. business activities
Businesses can innovate in several ways such as: This can be done through:
➢ Creative Process - A staged approach to ➢ Lateral - approaching subjects from alternative
creativity which does not happen by accident. perspectives
➢ Product or service development ➢ Blue sky thinking - approaching subjects with
➢ Successfully exploiting a new idea no restrictions on perspectives
➢ Adding value to products or services to ➢ Serendipity - something that happens by
differentiate from competitors chance
