UNIT 18: MANAGING A BUSINESS EVENT
P7: carry out follow-up activities after a business event
P8: review the success of the business event.
M3: Evaluate how a business event can inform future planning
D1: Evaluate the management of a business event making recommendations for future
improvements.
INTRODUCTION
This assignment focuses on the event that took place and will evaluate the planning process
of the event, during the event and the activities that took place after the event. The venue
selection will also be analyzed as well the team work. Furthermore, marketing and the
feedback received from the customers will be analyzed as well.
PLANNING
The planning process that occurs before every events last details have been finalized
and is ready for the road, is considered the most hectic stage when preparing for an event.
This is because of the major decisions that are to be made to ensure that everything that is
required at the event is delivered. Event planners must ensure that they pay keen attention
to every component during the planning process and that they have the necessary
information required to guarantee a successful event.
When planning for the Charity Event to raise money for Age UK, the class was
divided into groups, in which each group would plan various ways in which money could be
raised using a stall. Within my group, an overall budget of £25 was set, in which each
member would spend £5 each. Beforehand, it was brought to our attention that one of the
group members would not be able to attend, which pushed other group members to spend
more than what they had expected in order to reach the £25 budget that was set, to ensure
that costs of the products that would be sold was covered.
After discussing the budget, the next decision that had to be made was the products
that would be sold to the public in order to gain sales. In order to do so, we would have to
determine what is most likely to be bought by the students and faculty within the college
which would be our target audience (a group of persons in which we are aiming to attract).
We decided this by assessing the products that were currently being sold in college as well
as the prices for them. This information would help, by enabling us to select the best
products which would be products that are not being sold in the college and if similar
products would be sold, we would be able to select a price to ensure that our competition
within the college did not have any influence on our sale. The products that we decided to
sell was American Sweets, Krispy Kreme Doughnuts and Fanta Drinks. We were now able
to decide which group member would purchase the various products and when they would
buy each product. The American Sweets would be bought beforehand since they do not
spoil easily. On the other hand, the doughnuts would be purchased on the day of the event
to ensure that they were fresh for the customers as well as the Fanta Drinks.
A risk assessment was created to analyze and evaluate the event venue. This sheet
would help us to take the necessary precautions if any hazards were to occur so that we
would be able to solve them as quickly as possible before they caused any harm to not only
1
P7: carry out follow-up activities after a business event
P8: review the success of the business event.
M3: Evaluate how a business event can inform future planning
D1: Evaluate the management of a business event making recommendations for future
improvements.
INTRODUCTION
This assignment focuses on the event that took place and will evaluate the planning process
of the event, during the event and the activities that took place after the event. The venue
selection will also be analyzed as well the team work. Furthermore, marketing and the
feedback received from the customers will be analyzed as well.
PLANNING
The planning process that occurs before every events last details have been finalized
and is ready for the road, is considered the most hectic stage when preparing for an event.
This is because of the major decisions that are to be made to ensure that everything that is
required at the event is delivered. Event planners must ensure that they pay keen attention
to every component during the planning process and that they have the necessary
information required to guarantee a successful event.
When planning for the Charity Event to raise money for Age UK, the class was
divided into groups, in which each group would plan various ways in which money could be
raised using a stall. Within my group, an overall budget of £25 was set, in which each
member would spend £5 each. Beforehand, it was brought to our attention that one of the
group members would not be able to attend, which pushed other group members to spend
more than what they had expected in order to reach the £25 budget that was set, to ensure
that costs of the products that would be sold was covered.
After discussing the budget, the next decision that had to be made was the products
that would be sold to the public in order to gain sales. In order to do so, we would have to
determine what is most likely to be bought by the students and faculty within the college
which would be our target audience (a group of persons in which we are aiming to attract).
We decided this by assessing the products that were currently being sold in college as well
as the prices for them. This information would help, by enabling us to select the best
products which would be products that are not being sold in the college and if similar
products would be sold, we would be able to select a price to ensure that our competition
within the college did not have any influence on our sale. The products that we decided to
sell was American Sweets, Krispy Kreme Doughnuts and Fanta Drinks. We were now able
to decide which group member would purchase the various products and when they would
buy each product. The American Sweets would be bought beforehand since they do not
spoil easily. On the other hand, the doughnuts would be purchased on the day of the event
to ensure that they were fresh for the customers as well as the Fanta Drinks.
A risk assessment was created to analyze and evaluate the event venue. This sheet
would help us to take the necessary precautions if any hazards were to occur so that we
would be able to solve them as quickly as possible before they caused any harm to not only
1
