Design a Research Study
Focus on a Customer Issue
No need to Execute the Research Study
Practical Issue Come up with a Research Purpose
Convert Research Issue into Problem Statement
(How To Central question / Data-oriented) (What question instead of How To)
Formulate Sub Questions / Research Questions (logically derived from PS)
Also Data-oriented (not ‘’how-to’’)
Not Survey or interview questions (sub questions form a guidance to form survey questions)
Between 3 tot 5 of these sub questions
PS and RQs define a research study (research definition)
Homework:
Find a practical / managerial problem for research
Formulate your research purpose
Formulate a PS and a few RQs
General research types
- Exploratory
o Explore No idea what the outcome will be
o Aims to explore, qualitative, little prior research or literature
- Descriptive
o Describe Only when we already know something, want to become more accurate
o Aims the describe, with higher degree of accuracy and precision. Mostly quantitative
- Causal
o Causal How does A influence B for example!!!
o Aims to identify or explain cause-and-effect relationships among variables
Data
- Quantitative
o Numerical, quantifiable, quantity, readily measurable
- Qualitative
o Immeasurable, non-numerical, stories, narratives
Data collection instruments
- Survey
o Different channels (phone, internet, questionnaire, etc..)
o Standardized instrument, standardized data, large number of respondents
o Closed questions (yes/no, multiple choice, likert scale)
o Quantitative data
o Gradations are useful (not yes and no, but to what extent?)
o Avoid leading or provocative phrasing
o Use common sense
- Interviewing
o Structured, semi-structured, unstructured
o Qualitative data collection
o Open questions
o Follow-up questions
o Trigger previously unknown perspectives
o Until when no new perspective surfaces (saturation)
Focus on a Customer Issue
No need to Execute the Research Study
Practical Issue Come up with a Research Purpose
Convert Research Issue into Problem Statement
(How To Central question / Data-oriented) (What question instead of How To)
Formulate Sub Questions / Research Questions (logically derived from PS)
Also Data-oriented (not ‘’how-to’’)
Not Survey or interview questions (sub questions form a guidance to form survey questions)
Between 3 tot 5 of these sub questions
PS and RQs define a research study (research definition)
Homework:
Find a practical / managerial problem for research
Formulate your research purpose
Formulate a PS and a few RQs
General research types
- Exploratory
o Explore No idea what the outcome will be
o Aims to explore, qualitative, little prior research or literature
- Descriptive
o Describe Only when we already know something, want to become more accurate
o Aims the describe, with higher degree of accuracy and precision. Mostly quantitative
- Causal
o Causal How does A influence B for example!!!
o Aims to identify or explain cause-and-effect relationships among variables
Data
- Quantitative
o Numerical, quantifiable, quantity, readily measurable
- Qualitative
o Immeasurable, non-numerical, stories, narratives
Data collection instruments
- Survey
o Different channels (phone, internet, questionnaire, etc..)
o Standardized instrument, standardized data, large number of respondents
o Closed questions (yes/no, multiple choice, likert scale)
o Quantitative data
o Gradations are useful (not yes and no, but to what extent?)
o Avoid leading or provocative phrasing
o Use common sense
- Interviewing
o Structured, semi-structured, unstructured
o Qualitative data collection
o Open questions
o Follow-up questions
o Trigger previously unknown perspectives
o Until when no new perspective surfaces (saturation)
