MNCs and Market
Entry
,Today’s lecture
• Characteristics of multinationals
• Why multinationals have developed
• Types of multinational
• Modes of entry into overseas markets
2
, Terminology
A multinational company can be referred to as:
• A multinational corporation (MNC)
or
• A multinational enterprise (MNE)
or
• A transnational corporation or enterprise (TNC or TNE)
3
Entry
,Today’s lecture
• Characteristics of multinationals
• Why multinationals have developed
• Types of multinational
• Modes of entry into overseas markets
2
, Terminology
A multinational company can be referred to as:
• A multinational corporation (MNC)
or
• A multinational enterprise (MNE)
or
• A transnational corporation or enterprise (TNC or TNE)
3