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Lecture notes - MNCs and Market Entry

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Lecture notes International business environment (BUSI1695) Business in Context, ISBN: 5218

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Uploaded on
August 12, 2022
Number of pages
23
Written in
2022/2023
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Class notes
Professor(s)
Dr. kim bui
Contains
Mncs and market entry

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MNCs and Market
Entry

,Today’s lecture

• Characteristics of multinationals

• Why multinationals have developed

• Types of multinational

• Modes of entry into overseas markets




2

, Terminology

A multinational company can be referred to as:
• A multinational corporation (MNC)
or
• A multinational enterprise (MNE)
or
• A transnational corporation or enterprise (TNC or TNE)




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