Branche
verslag
11-6-2019
Yvana celine van poeldijk
Detov18
211603
,Inhoudsopgave
Inleiding..................................................................................................................................................3
Hoofdstuk 1 kennismaken met de branche............................................................................................4
1.1 Inleiding........................................................................................................................................4
1.2 Trends...........................................................................................................................................5
1.3 Productontwikkelingen.................................................................................................................6
1.4 Wettelijke eisen............................................................................................................................7
1.5 Millieumaatregelen......................................................................................................................7
1.6 Keurmerken..................................................................................................................................8
1.7 Fabrikantenmerken......................................................................................................................9
Hoofdstuk 2 E-commerce.....................................................................................................................10
2.1 Inleiding......................................................................................................................................10
2.2 Websites.....................................................................................................................................10
2.3 Verkoopkanalen..........................................................................................................................10
2.4 E-mail..........................................................................................................................................11
2.5 Social media................................................................................................................................11
2.6 Vloggers en bloggers...................................................................................................................12
Hoofdstuk 3 Diverse media..................................................................................................................13
3.1 Inleiding..........................................................................................................................................13
3.2 Massamedia................................................................................................................................13
3.3 Consumentenmarketing.............................................................................................................14
3.4 Media vormen............................................................................................................................14
Hoofdstuk 4 Marketingmix...................................................................................................................15
4.1 Inleiding......................................................................................................................................15
4.2 Promotie.....................................................................................................................................16
4.3 Presentatie.................................................................................................................................17
4.4 Plaats..........................................................................................................................................18
4.5 personeel....................................................................................................................................19
4.6 Prijs.............................................................................................................................................20
4.7 Product.......................................................................................................................................20
Hoofdstuk 5 Het assortiment................................................................................................................20
5.1 inleiding......................................................................................................................................20
5.2 seizoenartikelen en / of trendartikelen......................................................................................20
5.3 Assortimentsopbouw..................................................................................................................20
5.4 Koopmotief.................................................................................................................................21
1
, 5.5 ,1 Artikelgroep............................................................................................................................21
5.5,2 Artikelgroep.............................................................................................................................21
5.6,1 artikelgroep.................................................................................................................................22
5.6,2 artikelgroep.............................................................................................................................22
Conclusie..............................................................................................................................................22
2
verslag
11-6-2019
Yvana celine van poeldijk
Detov18
211603
,Inhoudsopgave
Inleiding..................................................................................................................................................3
Hoofdstuk 1 kennismaken met de branche............................................................................................4
1.1 Inleiding........................................................................................................................................4
1.2 Trends...........................................................................................................................................5
1.3 Productontwikkelingen.................................................................................................................6
1.4 Wettelijke eisen............................................................................................................................7
1.5 Millieumaatregelen......................................................................................................................7
1.6 Keurmerken..................................................................................................................................8
1.7 Fabrikantenmerken......................................................................................................................9
Hoofdstuk 2 E-commerce.....................................................................................................................10
2.1 Inleiding......................................................................................................................................10
2.2 Websites.....................................................................................................................................10
2.3 Verkoopkanalen..........................................................................................................................10
2.4 E-mail..........................................................................................................................................11
2.5 Social media................................................................................................................................11
2.6 Vloggers en bloggers...................................................................................................................12
Hoofdstuk 3 Diverse media..................................................................................................................13
3.1 Inleiding..........................................................................................................................................13
3.2 Massamedia................................................................................................................................13
3.3 Consumentenmarketing.............................................................................................................14
3.4 Media vormen............................................................................................................................14
Hoofdstuk 4 Marketingmix...................................................................................................................15
4.1 Inleiding......................................................................................................................................15
4.2 Promotie.....................................................................................................................................16
4.3 Presentatie.................................................................................................................................17
4.4 Plaats..........................................................................................................................................18
4.5 personeel....................................................................................................................................19
4.6 Prijs.............................................................................................................................................20
4.7 Product.......................................................................................................................................20
Hoofdstuk 5 Het assortiment................................................................................................................20
5.1 inleiding......................................................................................................................................20
5.2 seizoenartikelen en / of trendartikelen......................................................................................20
5.3 Assortimentsopbouw..................................................................................................................20
5.4 Koopmotief.................................................................................................................................21
1
, 5.5 ,1 Artikelgroep............................................................................................................................21
5.5,2 Artikelgroep.............................................................................................................................21
5.6,1 artikelgroep.................................................................................................................................22
5.6,2 artikelgroep.............................................................................................................................22
Conclusie..............................................................................................................................................22
2
