Task 2
Some businesses use the Internet to research competitors. For instance,
Hoovers.com allows searches for detailed information on businesses across the
country. An Internet search on a competing company results in articles and news
stories about the competition that may help a business owner prepare for changes
in the industry.
One of the basic uses of the Internet for businesses is to sell products and services.
Businesses create E-commerce websites to sell anything from cell phone contracts
to books and CDs. Online selling eliminates the need for the business to maintain a
brick-and-mortar store and in some cases they don't have to hold an inventory. A
business can also use the Internet to buy items and services online, such as bulk-
buying office supplies or printed materials.
Businesses also use the Internet to find new customers through online advertising.
Offering text and banner ads on websites as well as informational pieces, the
Internet allows advertisers to reach potential customers quickly and efficiently. Pay-
per click advertisements are distributed on Internet search engines and websites,
allowing business owners to reach potential customers using search terms related
to their business. As the business pays only for each ad click, costs are lower. The
affordability and reach of some Internet advertising puts even the smallest business
owner in a position to compete with larger businesses.
Pizza hut
Example One:
Communication is one of the primary uses of the Internet in business. Email allows
workers to communicate quickly with one another, business partners and clients.
Unlike phone conversations, emails can contain hundreds of pages of documents
and figures relevant to business communication. Using email to communicate data
can save on the costs of printing and sending physical papers. Businesses can also
conduct meetings over the Internet using video conferencing software, which can
potentially save on the cost of business travel. In this case Pizza hut uses
communication to allow the employees to communicate to suppliers and other
contracted firms through emails or any online situation which is a good factor as it
saves time and money.
Example two:
Advertising is another way businesses use the Internet. Web pages are essentially
like billboards that are transmitted right into the homes of consumers. Companies
pay websites for ad space where they can attempt to entice consumers to buy their
products or visit their website. Furthermore businesses can advertise through social
media sites such as YouTube, Facebook to give existing customers a view of their
, latest products. An advantage of web advertising over advertising in media like
newspapers, magazines and television is that advertisements can contain web links
that allow consumers to purchase goods within a minute or two of seeing the
advertisement. In this case Pizza hut uses advertising to allow more customer base,
and the advertisement is done through social media sites, billboards, leaflets and
many more. Pizza hut has their own Facebook page which advertises a lot of special
offers and their latest products.
Example three:
Many companies use the Internet to generate sales. Companies often have online
sales systems that customers can use to browse products and place orders by
entering credit card information. Online shopping is convenient for customers, since
they can shop at anytime from anywhere, without having to visit a specific retail
location. Online shopping also allows customers to compare prices between
different vendors quickly and easily. For this instance Pizza hut use online systems
for customers to access the menu, and order online to make it easier for the
customers to order efficiently.
Example Four
Companies may also use the Internet to interact with customers. For instance, some
companies have social media pages on sites like Facebook and Twitter, where they
can post news and information to keep loyal customers informed about the
company's activities. The Internet also allows companies to get feedback from
customers via email submissions or web-based surveys. Companies can even use
Some businesses use the Internet to research competitors. For instance,
Hoovers.com allows searches for detailed information on businesses across the
country. An Internet search on a competing company results in articles and news
stories about the competition that may help a business owner prepare for changes
in the industry.
One of the basic uses of the Internet for businesses is to sell products and services.
Businesses create E-commerce websites to sell anything from cell phone contracts
to books and CDs. Online selling eliminates the need for the business to maintain a
brick-and-mortar store and in some cases they don't have to hold an inventory. A
business can also use the Internet to buy items and services online, such as bulk-
buying office supplies or printed materials.
Businesses also use the Internet to find new customers through online advertising.
Offering text and banner ads on websites as well as informational pieces, the
Internet allows advertisers to reach potential customers quickly and efficiently. Pay-
per click advertisements are distributed on Internet search engines and websites,
allowing business owners to reach potential customers using search terms related
to their business. As the business pays only for each ad click, costs are lower. The
affordability and reach of some Internet advertising puts even the smallest business
owner in a position to compete with larger businesses.
Pizza hut
Example One:
Communication is one of the primary uses of the Internet in business. Email allows
workers to communicate quickly with one another, business partners and clients.
Unlike phone conversations, emails can contain hundreds of pages of documents
and figures relevant to business communication. Using email to communicate data
can save on the costs of printing and sending physical papers. Businesses can also
conduct meetings over the Internet using video conferencing software, which can
potentially save on the cost of business travel. In this case Pizza hut uses
communication to allow the employees to communicate to suppliers and other
contracted firms through emails or any online situation which is a good factor as it
saves time and money.
Example two:
Advertising is another way businesses use the Internet. Web pages are essentially
like billboards that are transmitted right into the homes of consumers. Companies
pay websites for ad space where they can attempt to entice consumers to buy their
products or visit their website. Furthermore businesses can advertise through social
media sites such as YouTube, Facebook to give existing customers a view of their
, latest products. An advantage of web advertising over advertising in media like
newspapers, magazines and television is that advertisements can contain web links
that allow consumers to purchase goods within a minute or two of seeing the
advertisement. In this case Pizza hut uses advertising to allow more customer base,
and the advertisement is done through social media sites, billboards, leaflets and
many more. Pizza hut has their own Facebook page which advertises a lot of special
offers and their latest products.
Example three:
Many companies use the Internet to generate sales. Companies often have online
sales systems that customers can use to browse products and place orders by
entering credit card information. Online shopping is convenient for customers, since
they can shop at anytime from anywhere, without having to visit a specific retail
location. Online shopping also allows customers to compare prices between
different vendors quickly and easily. For this instance Pizza hut use online systems
for customers to access the menu, and order online to make it easier for the
customers to order efficiently.
Example Four
Companies may also use the Internet to interact with customers. For instance, some
companies have social media pages on sites like Facebook and Twitter, where they
can post news and information to keep loyal customers informed about the
company's activities. The Internet also allows companies to get feedback from
customers via email submissions or web-based surveys. Companies can even use
