Marketing Plan Analysis and Presentation: Part 2 – Research

Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the “Research Summary” section, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company marketing objectives and business needs. Information to be Researched Research Findings Resource Citation Information Describe the customer segments and target markets. Demographic Segmentation Psychographic Segmentation Behavioral Segmentation Disney Children who are now adults Children Newly Exposed to Disney Bhasin, H. (2017). Marketing Strategy of Walt Disney Breakdown. Retried June 25, 2021, from Describe characteristics of the target markets that will affect product/service and pricing decisions. The Walt Disney Company marketing mix is a determinant of the company’s competitive performance in various industries. Their marketing mix involves the promotion of the same or highly related products and brands across the company’s divisions and subsidiaries. Consumer Products & Interactive Media: Books, magazines, comic books, video games, Williams, A. (2019). Walt Disney Company Marketing Mix Analysis. Retrieved June 25, 2021, from