13 JANUARI 2020
BEROEP & VISIE
PPP Dossier
Linsey van Wijngaarden
615302
Stage-organisatie: Sanoma
Praktijkbegeleider Britt Severin
Stagedocent: Ada Germans
Opleiding: Communicatie
Leerjaar 3
Mijdrecht, 13-01-2020
Inhoudsopgave
, Inleiding..................................................................................................................................................2
Hoofdstuk 1. Modellen en Theorieën.....................................................................................................3
Shannon & Weaver.............................................................................................................................3
5 W’s en de H......................................................................................................................................4
Hoofdstuk 2. Kennis en vaardigheden....................................................................................................5
Project de Corporate Story.................................................................................................................5
Training social media..........................................................................................................................5
Hoofdstuk 3. Visie en beleid...................................................................................................................6
Hoofdstuk 4. Trends en ontwikkelingen.................................................................................................7
Social media trends............................................................................................................................7
Influencer marketing..........................................................................................................................8
Hoofdstuk 5. Mijn ontwikkeling..............................................................................................................9
Reflectie..............................................................................................................................................9
Leerdoel 1...........................................................................................................................................9
Leerdoel 2.........................................................................................................................................10
Hoofdstuk 6. Communicatiecyclus.......................................................................................................11
Hoofdstuk 7. Reflectie..........................................................................................................................11
Bijlagen.................................................................................................................................................12
Bijlage A. Interview...........................................................................................................................12
Bijlage B. Startdocument Communicatiecyclus................................................................................13
1
BEROEP & VISIE
PPP Dossier
Linsey van Wijngaarden
615302
Stage-organisatie: Sanoma
Praktijkbegeleider Britt Severin
Stagedocent: Ada Germans
Opleiding: Communicatie
Leerjaar 3
Mijdrecht, 13-01-2020
Inhoudsopgave
, Inleiding..................................................................................................................................................2
Hoofdstuk 1. Modellen en Theorieën.....................................................................................................3
Shannon & Weaver.............................................................................................................................3
5 W’s en de H......................................................................................................................................4
Hoofdstuk 2. Kennis en vaardigheden....................................................................................................5
Project de Corporate Story.................................................................................................................5
Training social media..........................................................................................................................5
Hoofdstuk 3. Visie en beleid...................................................................................................................6
Hoofdstuk 4. Trends en ontwikkelingen.................................................................................................7
Social media trends............................................................................................................................7
Influencer marketing..........................................................................................................................8
Hoofdstuk 5. Mijn ontwikkeling..............................................................................................................9
Reflectie..............................................................................................................................................9
Leerdoel 1...........................................................................................................................................9
Leerdoel 2.........................................................................................................................................10
Hoofdstuk 6. Communicatiecyclus.......................................................................................................11
Hoofdstuk 7. Reflectie..........................................................................................................................11
Bijlagen.................................................................................................................................................12
Bijlage A. Interview...........................................................................................................................12
Bijlage B. Startdocument Communicatiecyclus................................................................................13
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