Case Study: Tesla
College of Business, Liberty University
BUSI 400-D05 Strategic Planning/Business Policy
Professor
2022
, 2
Executive Summary
Tesla is a company that is growing by popularity by the day for their electric automobiles.
Like any company, they find themselves in need of developing a new business strategic plan to
keep their competitive advantage the same as it has been. Tesla has a current strategy plan that
has proven to be helpful, however, the company still needs to bring it up to date for more future
success. By performing both an external and internal analysis while utilizing Porter’s 5 forces
and SWOT, it can help shine a better light on where Tesla is at and where they would like to be.
Completing these tests can also help outline their new strategic plans. There are three different
strategic plans introduced to help form a stable competitive advantage that will help Tesla in the
future. When going over each new strategy, it is stated how it should be put into place while also
listing how it will impact the competitive advantages for Tesla. Each strategy will include a
method to measure the success it could have for the company. The new strategic plans will help
provide for a bright future for Tesla.
The Current State of Tesla
Tesla, like any other company, has their own mission statement that tells the public what
their goals include. Their mission statement goes over how they want to accelerate the world to
sustainable energy. Tesla focuses on electric vehicles to help get the world to a healthier future
and emphasizes the new transition of energy. The products they produce are considered as green
energy. Today, more people are becoming environmentally conscious which is what helps Tesla
bring in their customers.
In addition to their mission statement, Tesla also has a vision statement which focuses on
their goal to create the most compelling car company of this century. The company has been