Samenvatting bloktoets
BLOK 2.4 ONDERNEMEN
1
LNJ – Facility Management Zuyd Hogeschool
,Inhoudsopgave
Essentie van dienstenmarkting management ............................................................................. 5
Hoofdstuk 2 Managen van ontastbaarheid van het ontbreken van eigendom .... 6
Hoofdstuk 3 Managen van interactiviteit ................................................................................. 14
Hoofdstuk 6 Strategische analyse ................................................................................................ 17
Hoofdstuk 7 Strategiebepaling ...................................................................................................... 18
Business Model Generatie ..................................................................................................................... 23
Deel 1: CANVAS ....................................................................................................................................... 24
Introductie ................................................................................................................................................. 24
Hoofdstuk 1 Klantsegmenten .......................................................................................................... 24
Hoofdstuk 2 Waardeproposities .................................................................................................... 25
Hoofdstuk 3 Kanalen ............................................................................................................................ 26
Hoofdstuk 4 Klantrelaties.................................................................................................................. 26
Hoofdstuk 5 Inkomstenstromen ................................................................................................... 27
Hoofdstuk 6 Key resources............................................................................................................... 28
Hoofdstuk 7 Kernactiviteiten .......................................................................................................... 28
Hoofdstuk 8 Key partners ................................................................................................................. 28
Hoofdstuk 9 Kostenstructuur .......................................................................................................... 29
Deel 2: PATRONEN ................................................................................................................................. 30
Patroon Nr. 1 – Business Modellen Ontbundeld................................................................... 30
Patroon Nr. 2 – De Long Tail ........................................................................................................... 32
Patroon Nr. 3 Multi-Sided Platforms ........................................................................................... 33
Patroon Nr. 4 Free als een Business Model ............................................................................ 34
Patroon Nr. 5 Open Business Modellen ..................................................................................... 35
Waarde Propositie Ontwerp ................................................................................................................. 37
Hoofdstuk 1 Canvas .............................................................................................................................. 38
Hoofdstuk 2 Ontwerp ........................................................................................................................... 44
Marktonderzoek Design.......................................................................................................................... 45
Inleiding ...................................................................................................................................................... 46
Deel I – Onder de grond ..................................................................................................................... 47
Hoofdstuk 1 Basiskennis rondom onderzoek ........................................................................ 47
Hoofdstuk 2 Populatie en steekproef ......................................................................................... 49
Hoofdstuk 3 Op welke manier ga je onderzoeken? ........................................................... 51
Hoofdstuk 4 De basis van het onderzoekdesign .................................................................. 53
Hoofdstuk 5 Van onderzoeksvraag tot hypothese.............................................................. 55
Hoofdstuk 6 Deskresearch ................................................................................................................ 57
Hoofdstuk 7 Verbaal onderzoek .................................................................................................... 61
2
LNJ – Facility Management Zuyd Hogeschool
, Hoofdstuk 8 Observatieonderzoek............................................................................................... 66
Ondernemerschap in hoofdlijnen ..................................................................................................... 73
Hoofdstuk 2 Ondernemingsplannen............................................................................................ 74
Hoofdstuk 5 Omgevingsanalyse .................................................................................................... 75
Hoofdstuk 7 Operationele uitwerking van de commerciële formule ....................... 78
111 Managementmodellen ................................................................................................................... 79
Artikel 47 Gouden Cirkel .................................................................................................................... 80
Artikel 72 Leveranciersselectie ...................................................................................................... 81
Artikel 76 Multichannel marketing .............................................................................................. 82
Artikelen .......................................................................................................................................................... 84
De facilitair manager wordt steeds meer een marketeer .............................................. 85
De wereld in 2030: negen megatrends om in de gaten te houden ........................... 86
10 trends in het vakgebied van vastgoed en facilitymanagement tot 2022 ....... 87
Business Model Canvas: 9 bouwstenen voor succes ......................................................... 88
SDP-model maken: segmenteren, doelmarktbepaling en positionering ............... 89
Wat betekent marktsegmentatie?................................................................................................ 90
Combinatie van clicks & bricks – Paul Warmer .................................................................... 91
Wat autobedrijven kunnen leren van uitgevers en telecommers - Peter van der
Schaar ........................................................................................................................................................... 92
Verdienmodellen en businessmodellen..................................................................................... 93
Recht .................................................................................................................................................................. 94
Werkcollege 1 – Rechtsvormen ondernemingen ................................................................. 95
Werkcollege 2 – Rechtshandeling door vertegenwoordiging ...................................... 98
Werkcollege 3 – Bescherming van het bedrijf ...................................................................... 99
BCT .................................................................................................................................................................... 101
Structuren en Financiën ................................................................................................................... 102
Processen en financiën ..................................................................................................................... 108
CIM .................................................................................................................................................................... 110
CIM – Les 1 .............................................................................................................................................. 111
CIM – Les 2 .............................................................................................................................................. 112
CIM – Les 3 Gamification ................................................................................................................. 113
CIM – Les 4 .............................................................................................................................................. 115
Aantekeningen OWG .............................................................................................................................. 116
OWG 3 ......................................................................................................................................................... 117
OWG 4 ......................................................................................................................................................... 119
OWG 5 ......................................................................................................................................................... 120
OWG 6 ......................................................................................................................................................... 122
3
LNJ – Facility Management Zuyd Hogeschool
, OWG 7 ......................................................................................................................................................... 123
OWG 8 ......................................................................................................................................................... 125
OWG 9 ......................................................................................................................................................... 127
OWG 10 ...................................................................................................................................................... 128
OWG 11 ...................................................................................................................................................... 130
4
LNJ – Facility Management Zuyd Hogeschool
BLOK 2.4 ONDERNEMEN
1
LNJ – Facility Management Zuyd Hogeschool
,Inhoudsopgave
Essentie van dienstenmarkting management ............................................................................. 5
Hoofdstuk 2 Managen van ontastbaarheid van het ontbreken van eigendom .... 6
Hoofdstuk 3 Managen van interactiviteit ................................................................................. 14
Hoofdstuk 6 Strategische analyse ................................................................................................ 17
Hoofdstuk 7 Strategiebepaling ...................................................................................................... 18
Business Model Generatie ..................................................................................................................... 23
Deel 1: CANVAS ....................................................................................................................................... 24
Introductie ................................................................................................................................................. 24
Hoofdstuk 1 Klantsegmenten .......................................................................................................... 24
Hoofdstuk 2 Waardeproposities .................................................................................................... 25
Hoofdstuk 3 Kanalen ............................................................................................................................ 26
Hoofdstuk 4 Klantrelaties.................................................................................................................. 26
Hoofdstuk 5 Inkomstenstromen ................................................................................................... 27
Hoofdstuk 6 Key resources............................................................................................................... 28
Hoofdstuk 7 Kernactiviteiten .......................................................................................................... 28
Hoofdstuk 8 Key partners ................................................................................................................. 28
Hoofdstuk 9 Kostenstructuur .......................................................................................................... 29
Deel 2: PATRONEN ................................................................................................................................. 30
Patroon Nr. 1 – Business Modellen Ontbundeld................................................................... 30
Patroon Nr. 2 – De Long Tail ........................................................................................................... 32
Patroon Nr. 3 Multi-Sided Platforms ........................................................................................... 33
Patroon Nr. 4 Free als een Business Model ............................................................................ 34
Patroon Nr. 5 Open Business Modellen ..................................................................................... 35
Waarde Propositie Ontwerp ................................................................................................................. 37
Hoofdstuk 1 Canvas .............................................................................................................................. 38
Hoofdstuk 2 Ontwerp ........................................................................................................................... 44
Marktonderzoek Design.......................................................................................................................... 45
Inleiding ...................................................................................................................................................... 46
Deel I – Onder de grond ..................................................................................................................... 47
Hoofdstuk 1 Basiskennis rondom onderzoek ........................................................................ 47
Hoofdstuk 2 Populatie en steekproef ......................................................................................... 49
Hoofdstuk 3 Op welke manier ga je onderzoeken? ........................................................... 51
Hoofdstuk 4 De basis van het onderzoekdesign .................................................................. 53
Hoofdstuk 5 Van onderzoeksvraag tot hypothese.............................................................. 55
Hoofdstuk 6 Deskresearch ................................................................................................................ 57
Hoofdstuk 7 Verbaal onderzoek .................................................................................................... 61
2
LNJ – Facility Management Zuyd Hogeschool
, Hoofdstuk 8 Observatieonderzoek............................................................................................... 66
Ondernemerschap in hoofdlijnen ..................................................................................................... 73
Hoofdstuk 2 Ondernemingsplannen............................................................................................ 74
Hoofdstuk 5 Omgevingsanalyse .................................................................................................... 75
Hoofdstuk 7 Operationele uitwerking van de commerciële formule ....................... 78
111 Managementmodellen ................................................................................................................... 79
Artikel 47 Gouden Cirkel .................................................................................................................... 80
Artikel 72 Leveranciersselectie ...................................................................................................... 81
Artikel 76 Multichannel marketing .............................................................................................. 82
Artikelen .......................................................................................................................................................... 84
De facilitair manager wordt steeds meer een marketeer .............................................. 85
De wereld in 2030: negen megatrends om in de gaten te houden ........................... 86
10 trends in het vakgebied van vastgoed en facilitymanagement tot 2022 ....... 87
Business Model Canvas: 9 bouwstenen voor succes ......................................................... 88
SDP-model maken: segmenteren, doelmarktbepaling en positionering ............... 89
Wat betekent marktsegmentatie?................................................................................................ 90
Combinatie van clicks & bricks – Paul Warmer .................................................................... 91
Wat autobedrijven kunnen leren van uitgevers en telecommers - Peter van der
Schaar ........................................................................................................................................................... 92
Verdienmodellen en businessmodellen..................................................................................... 93
Recht .................................................................................................................................................................. 94
Werkcollege 1 – Rechtsvormen ondernemingen ................................................................. 95
Werkcollege 2 – Rechtshandeling door vertegenwoordiging ...................................... 98
Werkcollege 3 – Bescherming van het bedrijf ...................................................................... 99
BCT .................................................................................................................................................................... 101
Structuren en Financiën ................................................................................................................... 102
Processen en financiën ..................................................................................................................... 108
CIM .................................................................................................................................................................... 110
CIM – Les 1 .............................................................................................................................................. 111
CIM – Les 2 .............................................................................................................................................. 112
CIM – Les 3 Gamification ................................................................................................................. 113
CIM – Les 4 .............................................................................................................................................. 115
Aantekeningen OWG .............................................................................................................................. 116
OWG 3 ......................................................................................................................................................... 117
OWG 4 ......................................................................................................................................................... 119
OWG 5 ......................................................................................................................................................... 120
OWG 6 ......................................................................................................................................................... 122
3
LNJ – Facility Management Zuyd Hogeschool
, OWG 7 ......................................................................................................................................................... 123
OWG 8 ......................................................................................................................................................... 125
OWG 9 ......................................................................................................................................................... 127
OWG 10 ...................................................................................................................................................... 128
OWG 11 ...................................................................................................................................................... 130
4
LNJ – Facility Management Zuyd Hogeschool
