MN2604 iASSIGNMENT i04
NAME STUDENT NUMBER CONTACT DETAILS
DATE OF SUBMISSION
2022-
PLAGIARISM DECLARATION
PLAGIARISM DECLARATION FORM
Name :
Student No :
Module Code :
Unique No :
I declare that this assignment is my own work and that all sources quoted have been
acknowledged using appropriate references.
Signature :
Date :
, QUESTION i1 iMarketing icommunication ielements
1. Introduction i
Marketing iis ithe iprocess iof igetting ipotential iclients ior icustomers iinterested iin
company’s iproducts iand iservices.The ikeyword iin ithis idefinition iis i"process."
Marketing iinvolves iresearching, ipromoting, iselling, iand idistributing icompany’s
products ior iservices.This ipaper iwill iinclude ithe iaspects imarketing
communication ielements, iValue iChain iand irelationship imanagement, iand
Business idevelopment iand iplanning iwhich iare ipillars iin iany ibusiness iconcern
1.1.1 Social imedia as iaimarkerting icommunication itool.
As a marketing icommunication itool, isocial imedia iis iaivehicle ito iprovide
information iabout ia company’s ibrand iand iproducts.Consumers iuse isocial media
to iscrutinise iproduct iand icompany iquality. Customers iare ialso ilooking ifor isocial
proof; ithat iis, iother icustomers iwho ihave iinteracted iwith ithe icompany’s ibrand
and/or ibought a product ialready
A brand’s isocial imedia iprofile ifilled iwith ievidence iis igreat.But iwhen iit iis ifilled
with iinformation iand iinteraction.That iis ithe ikey.Engagement iis ivital.iIt does inot
matter iif ibusiness ihas i10 i000 ifollowers iif ionly i2 ipeople iare iresponding ito ithe
business icontent. Active, iinvolved ifollowers iare iaisign ithey icare iabout ithe
company iin isome iway (Duggan, iM iet ial i2015).Promotion of the company`s
products ito its targeted customers is done through isocial media platforms such as
Facebook, Pinterest, and Twitter
1.1.2 Sales ipromotions
Sales ipromotions iare iaimarketing icommunication itool ifor istimulating iincome ior
providing iincentives ior iextra iworth ito idistributers, isales istaff, ior iconsumers over
a short itime iperiod.Sales ipromotion iactivities iinclude ispecial ioffers, idisplays,
demonstrations, iand iother inon-recurring iselling iefforts ithat iare inot ipart iof ithe
ordinary iroutine (Buil, iDe iChernatony, iand iMartínez, i2013).The icompany ihas
gained ileverage iin ithese imagazines iby ioffering ifree iproducts ifor igive-away
ithrough ian ieffective ipublic irelations icompany iTenandcompany.com.
NAME STUDENT NUMBER CONTACT DETAILS
DATE OF SUBMISSION
2022-
PLAGIARISM DECLARATION
PLAGIARISM DECLARATION FORM
Name :
Student No :
Module Code :
Unique No :
I declare that this assignment is my own work and that all sources quoted have been
acknowledged using appropriate references.
Signature :
Date :
, QUESTION i1 iMarketing icommunication ielements
1. Introduction i
Marketing iis ithe iprocess iof igetting ipotential iclients ior icustomers iinterested iin
company’s iproducts iand iservices.The ikeyword iin ithis idefinition iis i"process."
Marketing iinvolves iresearching, ipromoting, iselling, iand idistributing icompany’s
products ior iservices.This ipaper iwill iinclude ithe iaspects imarketing
communication ielements, iValue iChain iand irelationship imanagement, iand
Business idevelopment iand iplanning iwhich iare ipillars iin iany ibusiness iconcern
1.1.1 Social imedia as iaimarkerting icommunication itool.
As a marketing icommunication itool, isocial imedia iis iaivehicle ito iprovide
information iabout ia company’s ibrand iand iproducts.Consumers iuse isocial media
to iscrutinise iproduct iand icompany iquality. Customers iare ialso ilooking ifor isocial
proof; ithat iis, iother icustomers iwho ihave iinteracted iwith ithe icompany’s ibrand
and/or ibought a product ialready
A brand’s isocial imedia iprofile ifilled iwith ievidence iis igreat.But iwhen iit iis ifilled
with iinformation iand iinteraction.That iis ithe ikey.Engagement iis ivital.iIt does inot
matter iif ibusiness ihas i10 i000 ifollowers iif ionly i2 ipeople iare iresponding ito ithe
business icontent. Active, iinvolved ifollowers iare iaisign ithey icare iabout ithe
company iin isome iway (Duggan, iM iet ial i2015).Promotion of the company`s
products ito its targeted customers is done through isocial media platforms such as
Facebook, Pinterest, and Twitter
1.1.2 Sales ipromotions
Sales ipromotions iare iaimarketing icommunication itool ifor istimulating iincome ior
providing iincentives ior iextra iworth ito idistributers, isales istaff, ior iconsumers over
a short itime iperiod.Sales ipromotion iactivities iinclude ispecial ioffers, idisplays,
demonstrations, iand iother inon-recurring iselling iefforts ithat iare inot ipart iof ithe
ordinary iroutine (Buil, iDe iChernatony, iand iMartínez, i2013).The icompany ihas
gained ileverage iin ithese imagazines iby ioffering ifree iproducts ifor igive-away
ithrough ian ieffective ipublic irelations icompany iTenandcompany.com.
